10 Great Google Tools You Can Use to Give Your Business A Digital Edge

November 08, 2013 digital marketing

There are many ways to leverage the power of Google to promote your business online. Here are some Google tools that are sure to point your business in the right direction.

1. Ad Words Express

AdWords Express is an apt and simple solution for business owners who don’t have a lot of time. Google creates an ad after business owners provide some basic information. This Google tool will also manage your ad, and see that it reaches the right people, whether they are searching on mobile devices or laptops.

2. Google+ Your Business

Google+ allows users to share photos, links and promotions at the right time with the right customers. People can find public posts using search and businesses can even customise specific messages for specific users using the Circles feature. Live video chats can also be organised for users that want more.

3. Google Analytics

Google Analytics measures the success of your marketing efforts so that you can ensure they are not being wasted. This enterprise-worthy Google tool is quite self-sufficient in itself. You can measure the engagement goals of your site against certain parameters as well as track conversions and sales. This allows you to strengthen your marketing efforts and write more targeted ads when you know who is visiting your site and what they are looking for.

4. Google Offers

Many consumers are still converted by offers and deals. Google Offers can match customers in your area who are looking for these deals with your business.

5. Google AdSense

Google can be a money maker in addition to driving traffic to your website. When custom search engines are added onto a website, you can earn money from the ads on the search results page. With AdSense, businesses can earn from valid clicks or impressions by displaying ads that related to the preference of their audience.

6. Google Keyword Tool

It is vital to select the right keywords to attract the right customers to your website. Google Keyword Tool allows you to use a URL, a combination of keywords and categories to test-drive keyword ideas. You can compare keyword statistics at the same time, with one or more match types. You can gain access to data by competition types and search volume through the mobile search component.

7. Traffic Estimator

You will want to know how much your marketing campaign is going to cost you, once you perfect your keywords. With Traffic Estimator, you will get reports on total estimated clicks, average estimated cost per click, and total estimated costs for every keyword.

8. +1 Button

Google’s +1 button has made it simpler for consumers to share their experiences about your business and spread the word like wildfire. Google+ customers can offer recommendations and start conversations with their circles using the +1 button. These recommendations also help users who are searching for your products and services online.

9. Google Mobile

Google Mobile is an important way to target consumers at their decision point. Whether or not your website displays well on a mobile device is another make-or-break factor.

10. Google Apps for Business

Without tech support it is not easy to communicate with existing customers and potential customers. There are many Google Apps for businesses such as calendar, email as well as documents that are tuned to make this a simpler process.

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