11 Free WordPress Themes We Love

There are thousands of new websites and blogs that emerge out of the most popular blogging and website platforms in the world – WordPress. A great way to get the ball rolling (especially if you aren’t armed with a lot of design or development experience) is to use a theme. The best part is that some of the best WordPress themes are free! Here are our favorites.

1. DevDmBootstrap3

While DevDMBootstrap3 may sound a bit funny, the truth is that it is a pretty nifty theme that has been created for developers. This free WordPress theme is especially for developers who have familiarised themselves with Twitter Bootstrap. The super-sleek interface of this mobile-first theme makes it hassle-free and quicker to develop for the web.

Download: http://wordpress.org/themes/devdmbootstrap3

2. Fresh Lite

Fresh Lite is a responsive theme that is very easy to use, especially for beginners, due to its drag and drop module. It is really simple and includes a sidebar, slider, and touch-friendly buttons as its features.

Download: http://wordpress.org/themes/fresh-lite

3. Fruitful

Another free WordPress theme is Fruitful, which is simple and responsive and built with tons of options for background images, logos, social icons, menus as well as a slider. The CSS is customisable and it is WooCommerce-ready.

Download: http://wordpress.org/themes/fruitful

4. Clean Black

Clean Black offers exactly what its name says it does – a dark minimalist theme. This elementary responsive theme includes a favicon option, search and a number paging navigation.

Download: http://wordpress.org/themes/clean-black

5. Codium Grid

Codium Grid is a fully responsive free WordPress theme that has been specially designed to allow users to focus on content in the building process. Its clean look and feel, customizable color, backgrounds and headers and widget-ready nature makes it a popular theme. Don’t miss the Instagram widget, which is worth a special mention. There is some in-built search engine optimization tools to be enjoyed here, which makes getting online a cake-walk.

Download: http://wordpress.org/themes/codium-grid

6. Delighted

You sure will be delighted with Delighted. This lightweight theme is highly customizable and made just for bloggers. Its featured image option is one of the best and is available on main and single pages so that users can add an element of sleekness to their design. There are endless language and color options too.

Download: http://wordpress.org/themes/delighted

7. GreenPage

GreenPage is a simple blogging theme that has a pretty sharp layered look. There is a lot of levy to feature thumbnail images, sidebar and header navigation and blog posts.

Download: http://wordpress.org/themes/greenpage

8. Aldehyde

The minimally-designed Aldehyde theme has a pretty awesome above-the-scroll slider which is great to showcase images. Here, users will find many bonuses like four different layout options, parallax headers, custom widgets and tons of theme options that they can only get their hands on in premium themes. This responsive theme is SEO-ready and also includes social media tools for links and sharing, and retina-ready icons.

Download: http://wordpress.org/themes/aldehyde

9. Shopping

Who doesn’t love Shopping? Shopping is a free e-commerce theme that offers basic sales functionality. The simple WooCommerce-based theme has lots of room for prices, product images, ratings and sales information.

Download: http://wordpress.org/themes/shopping

10. Bearded

Bearded takes ‘Movember’ to a whole new level. This portfolio and blogging theme includes tons of cool animation tools and customization options and is designed in a flat style. The responsive free WordPress theme also supports the Custom Content Portfolio plugin, which is great.

Download: http://wordpress.org/themes/bearded

11. Neutro

Neutro is trendy flat designed theme that has a unique touch-ready content slider that is perfect for mobile and tablet devices. This responsive theme is designed with a nice little display space, keeping photos in mind. The CSS is customisable and there are tons of other cool features to check out too.

Download: http://wordpress.org/themes/neutro

How to Use Instagram to WOW Your Audience – (Infographic)

If you are planning to take your business online and explore the possibilities, Instagram is an absolute must. Using Instagram for business doesn’t mean you have to stick up a bank and get loads of cash to pay for tastefully shot images. There are several ways you can use Instagram for business, make yourself visible and enhance your customers’ experience.

Why Instagram?

Instagram is a massively popular and rapidly-growing photo sharing community. It has over 100 million active users today and being on Instagram can not only boost your business’s exposure, but also increase brand recognition and build demand for your products and services. That is why many businesses today both big and small are insisting on a presence on Instagram to engage consumers and make their brands visible.

Here are a couple of tips and tricks businesses can do to WOW their followers on Instagram.

1. Show Your Products

One way to use Instagram for business is to promote mobile window-shopping. Use your Instagram profile to show off a visually appealing collection of your products. You could either create a buzz by clicking photos of a new range of product or build engagement by zooming in for a close shot on a product and asking followers to guess what it is. While photos may attract users, it is conversations that engage them. If you have a service-oriented business, show off the equipment and supplies that are integral to the services you provide. For example, if you are a photographer, show off your fancy new lenses or if you are a personal trainer, show off your gym equipment.

2. Bring Employees Into the Limelight

When you introduce your employees to your followers, it humanises your business and adds a more personal touch to it. Put the spotlight on a specific employee every so often and use the caption space to talk about that employee. If you make this an ongoing affair, by featuring staff from different departments within your company regularly, it will help to put a human face to your business.

3. Connect To Social Networks To Expand Your Audience

A great way to use Instagram for business is to connect your profile to your other social networks and use relevant hashtags with your brand name (#brandname) so that people can find your account easily.

4. Show Off The Skills Of Your Products

Show your followers novel or new ways to use your products on Instagram. This helps increase demand for your products. Invite user-generated content to engage your followers. Ask them to post pictures showing creative ways to use your products. Service-oriented businesses can highlight the impact of their work with before and after shots. This theory holds true especially for sectors such as interior design, makeup, landscaping, fitness, or auto-body.

5. Engage with Users Directly

You can engage with your followers directly in many ways like organising local Instagram meetups, asking questions in your photo caption, and responding to comments.

6. Keep Up the Suspense

Keeping a user’s interest piqued is a vital part of using Instagram for business. Let you loyal followers know about the launch of a product, a new event or a service before anyone else does. Build anticipation for things like new stores, offices, or new releases with the use of snap teaser photos. You can make your Instagram followers feel extra special with these exclusive previews and they will ensure that they keep them coming back for more.

7. Show Behind-the-Scenes Stuff

People have a natural curiosity about where stuff originates from. You can use your Instagram to show snap photos through the manufacturing process, right from planning to delivery.

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5 Go-to Tips to Master Pinterest For Your Small Business – (Infographic)

Don’t be under the impression that online scrapbooking platform Pinterest is only for amateurs and DIYers. If you are a small business owner who is looking to connect with the potential client or drive sales, you shouldn’t ignore Pinterest as the valuable marketing tool it is. Here are some Pinterest facts that are going to make you fall off your chair. No, really.

• Pinterest has over 70 million active users.

• Pinterest has 85 million unique visitors each month.

• Pinterest is valued at $3.8 billion as of late October 2013.

• Pinterest is the third most popular social work.

• Shoppers are 10% more likely to make a purchase if referred to a site from Pinterest

More than 1/5 of Facebook users are on Pinterest

Mind = blown?

Good.

Sure, Pinterest has had quite the reputation of being ‘girly-girl’ with almost 80% of users being female. But the way this platform is skewed towards change in the future, reveals that it has much to offer businesses of all kinds, right from service providers to retailers and not just female-friendly content providers.

By being active on Pinterest, small businesses can improve their rankings on search engines like Bing or Google. Pinterest can also be used to share white papers, presentations, videos, and articles. Anything that tells a story of the business works on Pinterest.

Here are 5 go-to tips on being a sensei master of Pinterest:

1. Ensure that your website is Pin-friendly

Downloadable ‘Pin It’ widgets allow users to “pin” items to their personal boards. Make sure you have a “Pin It” button on all content on your site to encourage users to engage with your website. These buttons are quite similar to the ones people use to share content on Facebook or tweet on Twitter. The ‘Pin It’ button can be an intelligent tool as it reveals what content is most popular with viewers online.

2. Organize your content into boards

With Pinterest, users can create themed boards. If you are the small business on Pinterest, consider organizing your content by theme, so that it is easier for other users to find and browse through your content. If you are a jewelry shop that specializes in diamonds, organize your boards so that you have a princess cut board, marquise board, round board, baguettes board etc.

3. Brand your pins

This may be a more time-consuming process, but branding the photos that you upload to Pinterest is worth the time and effort. If you have logos on your photos, users who find your photo interesting and want to share it will end up inadvertently sharing your logo as well. There is a delicate balance to be achieved here. No one wants branding shoved in their face. Keep it subtle, like a logo in a corner. A watermark bang in the center is sure to turn off Pinners faster than you can say ‘Danny DeVito in a wetsuit’.

4. Include information for shoppers

Pinterest users approach the platform with an intention to shop. To benefit from this finding, small businesses should include as much “shopper-friendly” information as possible. This means describing your product or service in a detailed manner, without going over the top. This increases the chances of piquing a ‘Pinner’s interest’ (you see what we did there?) and lead them to your website to make purchases.

5. Engage Pinners

As difficult as it might seem to do, small businesses need to spend at least an hour on social media every day, dividing that time between platforms such as Twitter, Pinterest, and Facebook. Use that time to become active in the online community in a sincere way. You could consider answering users’ questions, repinning relevant content to your boards, or commenting on other users’ content.

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How Your Business Can Benefit From Using Infographics

Infographics are a fantastic way to increase social media marketing results, drive traffic to your business website, and establish authority and credibility in your niche. A visual representation of information, data,or knowledge can be called an infographic. Infographics are great ways to represent data of any type and more importantly to tell a story. Business owners have a plethora of information to share with their target audience. Why not provide it to your user in a fun, visual and entertaining manner? The impact will be the same (if not more) but the medium is more attractive than say, a white paper for instance. Infographics follow the same rules of content. They should be able to provide value to a reader, and should make them want to share the content. Here are some benefits of infographics.

1. You Can Add Tons of Inbound Links

Apart from being sharable, infographics can perform many functions. You can include an embed code, list your graphic on directories, and allow business owners and other bloggers to post them on their websites. This creates an inbound link to your site that improved your search engine ranking.

2. Tracking and Analytics

An important benefit of infographics are that they are pretty easy to track whether you use an embed code or not. It is important to measure the traffic generated from each infographic. You can use analytics to calculate clicks, page views, and average time spent on viewing the infographic.

3. Keywords

You can use your infographic to embrace traffic generating keywords that are most popular in your niche. Your search engine rankings can be boosted by placing the keywords in your title and description of your infographic.

4. Increase Subscribers and Followers

Sharing infographics on social media is a great way to reach a broad audience. As your infographic gets shared more, more people will become aware of your business and your social media profile. This will help you earn more followers and subscribers. Increased traffic is one of the most important benefits of infographics.

5. Build Engagement through Blogs

When infographics are published on a blog, they tend to generate comments. By sharing an infographic regularly on your blog, you can increase consumer interaction.

6. Relationship Building

You can build a valuable relationship with your audience through great content that is presented in the form of an infographic. A consumer will interact with you more and will become an active member of your community if you provide them with more value.

7. Credibility

When you publish compelling and relevant infographics that offer value or educate your user, you will automatically be thought of as an authority in your niche.

8. Branding

Infographics are a great way to familiarize people with your brand. Always include your logo, voice, and message within in a subtle manner to brand your business.

9. Scannable

Infographics are really easy to scan and are a great way to educate your user. As research shows, most people learn best with visual cues learners and in this manner, infographics serve its purpose well.

10. Viral in Nature

People love sharing infographics if they are funny, witty or useful in nature. If you include
an embed code in your infographic, you can ensure that it spreads like wildfire on Facebook, Pinterest, Twitter, LinkedIn and Google+.

11. Increased Traffic

You can increase traffic on your website through infographics’ inbound links and other factors such as improved SEO and brand awareness.

12. Multi-Purpose Content

Your infographics can move beyond its realm of online marketing. You can use infographics when you publish a book, brochure, or marketing collateral.

13. They are very easy to create

There are many free tools in the market that can be used to create a compelling and interesting infographic.

4 Reasons Why Flat Design Is Here to Stay

Flat design seems to be taking over these days and is one of the biggest trends in web, on mobile devices and even print. Flat designs refer to those designs that lack 3D effects such as drop shadows or bevels. The stylistic details of a flat design can be known to vary a bit, as it does with most design styles. But usually, a flat design is minimalistic, with tons of white space and the use of primary colours mostly. Fonts are thin and without flair, and buttons lack 3D effects or strokes. So the question really is, should we allow flat design to occupy a shelf in our cupboard or is it going to break our hearts and walk away? According to experts, flat design is here to stay. And here’s why:

1. Great Aesthetics

Design’s most basic foundation is the aesthetic character that can be infused into a project with the aim of selling an idea and kick-starting a visual dialogue with whoever interacts with. Flat design has a strong hold on aesthetics, with its visual palette being welcoming and easy on the eyes. It is a minimal and clean technique that focuses on fantastic colour schemes, typography, and simple icons. With this design, the focus can inadvertently shift from design itself, to content. This is another tenet for a successful design that must assume the role of a carrier, never stealing focus away from the content that drives it. A great design should complement its content, just like the subtle touch of flat design seems to do.

2. Easily Made Responsive

Flat design’s simplicity really shines in that its aesthetics capabilities seem to translate seamlessly on smaller screens such as mobile and handheld devices without compromising on impact. Its flexibility cannot be denied. Its ability to scale down to smaller screens results from its focus on 2D environments and the fact that it shies away from depth. With reference to delivery styling, flat design focuses on blocks of information, which makes it easy to rearrange the content on the page for responsive environments. These scaled down visual presentations meet a number of clients’ needs, thereby complimenting designer intent with client desire together.

3. Faster Load Times

Another tenet for a good web design is that it should load quickly. In today’s increasing mobile market, fast delivery of goods is of utmost importance. This mean a lightweight website trumps all else. Flat design meets these parameters without a problem. Its load times stay low due to its focus on plain color fields for blocks and buttons, simple imagery and icons. It also comprises a lack of noticeable gradients, drop shadows, and other dimensional effects. Simpler environments therefore offer a prompt load-time.

4. Enhanced Functionality And Usability

The most basic rule of design is for it to have high usability and functionality. It shouldn’t mislead or confuse users, should be easy to follow and be concise in presentation. Some designers tend to focus heavily on recreating a 3D environment, and in the bargain, end up sacrificing function for fashion. With flat design’s minimal, clear layouts, it is easy for designers to guide a user’s eye and help them navigate a page easily. This means there is a paradigm shift from the design of the website to the needs of the user. These user-centric designs are more likely to go beyond just making an impression, but to also make a conversion. Through the reduction of unnecessary clutter on the screen, the basic importance of content presentation is never lost.

You, Me and Facebook Makes Three-(Infographic)

This is what you have probably been telling your consumers for a while now. When your consumers interact with your business on your Facebook page, it can be a force to reckon with. But does something seem to be missing? While some brands have millions of fans on Facebook, others find it difficult crossing the 3 digit mark. So what makes them so awesome? Here are some credos to increase your Facebook page engagement exponentially.

1. The Highest Engagement Levels Comes From Persuasive Content

Content that works to build relationships such as banter or small talk is known to have some of the highest levels of Facebook page engagement. This is especially true if it contains philanthropic or strong emotional content that beats humour in terms of effectiveness. This means that you should showcase your brand’s personality through witty banter and engaging small talk, this is the best way to get to know your followers and form relationships with them. Also share interesting facts, posts that exude empathy, or ones that your target audience can relate to.

2. Engagement is Negatively Impacted by Informative Content

Informative content that hard-sells and talks about deals, price, or product features, seems to be viewed as negative. But, if you mix persuasive content with informative content within the same message, you can create a fantastic balance. As a brand on Facebook, review your promotional posts carefully before you publish them. Ask yourself if you can add a more compelling hook, can you be more subtle in your promotion, or can you integrate an emotional hook in your content?

3. Engagement Decreases By Mentioning the Holidays

It may be the most wonderful time of the year, but not for Facebook page engagement. With the mere mention of the holidays, engagement seems to decrease. This is probably because there is such a plethora of holiday messages on Facebook, that the effectiveness of the message is saturated. But this doesn’t mean that you have to turn into Ebenezer Scrooge. Mention the holidays, by all means, just do so in moderation. Explore different angles to talk about the holidays than your competitors, this giving your audience something novel.

4. Less is Always More

Long, complex posts are tedious to read and are commented on and liked less than shorter, more concise posts. Increase your Facebook page engagement by sticking to the point and offering fans crisper, more relevant messages. Test lengths to see which ones work for you. It’s all about trial and error. You’ll find that sweet spot sooner or later.

5. Make Your Posts Interactive

Interactive posts that entail your fans to “fill in the blank” increases comments but at the cost of likes. Questions have been found to be less effective than “fill in the blank” type messaging is even more effective. Increase the engagement levels of your post by making it more interactive. Facebook users respond very well to little quizzes, riddles and trivia type questions. Be sure to respond to the people who comment so that you keep the interaction going and spark more dialogue.

6. Spark Action in People

When you want something, ask for it! The same goes with Facebook. If you want your fans to LIKE something or you want them to comment on something, all you have to do is ask. Be bold in asking for what you want. Make it interesting enough for them to want to LIKE or comment on your post. A clear call-to-action will go a long way in directing people towards what you want them to do next.

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How to Design a Brochure that Totally Kills It

A killer brochure design can knock the socks off your target audience in more ways than one. To use a brochure as a advertising and marketing tool is not only a good idea, but a fantastic one! It has been a popular marketing tool for years now, thanks to its wide reach. While there have been many businesses that have nailed it when it comes to creating brochures that lead to conversions and an increase in ROI, but there are some who miss it completely. While its potential cannot be ignored, the truth is that creating a great brochure design can take a lot of thought and effort. Here are a couple of critical steps to design a brochure design that wows and kicks a**.

1. Know its Purpose

Begin to first truly understand the purpose of your brochure. Start by conducting a survey of potential customers to get their opinion on what they would like to see in a brochure. The data that you collect will give you an insight on the kind of stuff your brochure needs to have. This will also help in conceptualising future marketing and ad campaigns. Another way to get clarity on the purpose of your brochure is to ask yourself– what reaction do I want my customers and clients to have after they have seen my brochure design? What goals do I want my brochure to achieve? Once you answer both questions, you will have a good grasp of what to include in your brochure.

2. Use High-res Images

High-res images are another vital component of a fantastic brochure. People these days are used to everything high definition, thanks to the onset of tablets, Smartphones, TVs, etc. While his may seem like a no-brainer, there are still some businesses that try to cut down on costs and use frightfully low-res images in brochure design. This can lead to consumers viewing your business as unprofessional and not credible enough.

3. Don’t Go Overboard with Font Usage

The use of fonts is another important area to focus on when creating an awesome brochure design. Using too many different types of fonts in an effort to be unique and funky is a bad idea. This could make your brochure look unorganised, gimmicky, and unprofessional and like it has been designed by a 10-year old in ‘Paint’. At the most, 2 different fonts should be used. You can use bold, italics and increase the size of your font to change things up.

4. Be Careful With Colour

Use colours carefully and wisely. A splash of too many colours could result in your brochure looking garish and it could also distract your user immensely. The human eye is said to be drawn to beautiful colours and colour combinations. But that doesn’t mean that you paint your brochure with every colour of the rainbow! Designing something that is eye-catching and informative rather than garish is important. Don’t use neon colours, which are not only overpowering, but also take a reader’s attention away from the actual content. Make sure that you use colours that complement each other and do not clash.

5. Keep It Simple

A simple, elementary design is always best when we’re talking about brochure design. A clear concise design, adequate, pertinent text and a couple of images and you’re all set. A simple brochure design always trumps those that look like they just have too much going on – loads of text, too many images and an unfortunate number of CTAs. Less is more with life, and the goes for brochures.

Writing SEO-Friendly SEO Content Can be a Piece of Cake If You Know How

Google’s search engine algorithms are accurate barometers to gauge the importance of your content on the internet. Creating quality content that is useful, relevant and engaging to your consumer always hits the nail on the head. Here is your guide to creating SEO friendly content.

1. Maintain Keyword Balance

It is a known fact that including keywords in your content is one of the most efficient ways of boosting your SEO efforts. A vital first step towards creating SEO friendly content is to research the search volume that relevant key phrases receive and infuse them into your content. But keywords can be overdone at times. The trick is to use keywords in your content but make sure it flows seamlessly. If it looks unnatural in any way, it’s a sign that you are pushing the limits. This is called keyword overloading and it is known to have a negative impact on your page’s search ranking. To promote better SEO, it is critical to spread keywords through your content strategically and find a healthy balance of keyword density.

2. Add Meta Descriptions

Meta descriptions refer to small summaries of your content that search engines use to accompany the link to your page in search results. Try using keywords within your meta descriptions. This helps to improve the ranking of your page within search engines while also allowing your readers to understand the nature and topic of the content.

3. Have Appropriate Page URLs

Just like how adding keywords in meta descriptions are beneficial, adding appropriate page URLs also impacts SEO. When you page URL is a clear indication of what the topic or context of that page is, it is easier for search engine crawlers to gauge the relevance of your page. For example, if you use ‘sterling silver jewellery’ in the URL for a page that promotes fashion clothing, it would be misleading both to users and for SEO. A misdirection of this sort will lead search engines to rank your content poorly and discredit it.

4. Add Links to Relevant Sources

SEO friendly content must have appropriate links to the relevant sources that you have used while creating that content. This tends to have a positive effect on SEO. Where Google’s page crawlers are concerned, these links increase the value and relevance of your content. You can take advantage of this SEO factor by linking to articles offering further information, referencing authorities in your industry, and citing your sources. These links offer additional value and information to your readers, and subsequently increase the chances of your content getting read and shared with other people.

5. Write Quality Content

The tips and tricks mentioned above will definitely boost SEO, but only in the event that you have a valuable, relevant and engaging piece of content to begin with. You need to write content that will grab your reader’s attention, help them solve a problem, answer a question, or provide value to their lives. This is the most powerful SEO tool that you have at your disposal. SEO friendly content that is well-written, well-researched and interesting to read will have readers craving more. If you have compelling content at your arsenal, you will be able to encourage authoritative and well-respected websites link to your page. This is a huge deciding factor on whether or not a piece of content will rank highly or not.

While there is no sure-shot formula for writing SEO friendly content, the above tips should help you build a much-needed foundation for impacting the search rankings of your page.

5 Cardinal Rules of Email Marketing

Don’t for a second think that email marketing has died a slow and painful death. eMarketer recently conducted a research in which they have stated that email is still the most commonly used method for acquiring new customers. In fact, email spending increases 10% every year. This is because, according to Social Twist, email marketing works even better than social media platforms such as Twitter or Facebook. While email marketing does have its strengths, not every email marketing strategy is killer, and not every strategy helps in boosting leads, traffic and conversions. So how do businesses ensure that their email marketing strategies hit the nail on the head, while spending less and ensuring quantifiable ROI? Here are five cardinal email marketing rules to follow.

1. Familiarize yourself with your users

A critical email marketing rule is not to make your users feel like strangers. While this may seem like a no-brainer, the truth is, that this rule is often brushed aside. This is a mistake that many marketers make. Just because you start your email off by saying ‘Dear XYZ’, you have not achieved that elusive personalisation. While is effective some of the time, it tends to repel a few uses as they view it as a security breach. There is a fine line between getting familiar and getting over-familiar. You need to achieve the balance between getting the user’s attention to offer them a meaningful experience and hard-selling yourself to them. A meaningful email marketing experience entails using a user’s name, referencing their purchase history, or even storytelling.

2. Stay away from spamming

Do you get those annoying telemarketers who used to incessantly call you to tell you that you have won a free holiday in some exotic destination? Spamming is much like that. ‘Never spam’ is another email marketing rule to follow. While you may not be actively spamming, if you are sending emails to people who aren’t on your mailing list, that constitutes spam. People do not appreciate being hard-sold to, especially when it is someone or some business who they have never heard of. Don’t send out emailers just for the heck of it, if you have nothing worthwhile to say to your database.

3. Subject lines are a vital component of your success

There are many articles online about how the words you use in the subject line of your emailers are critical. While this is important, what is more effective is the length of the subject lines in question. In President Obama’s fundraising emails, subject lines like “Wow!” “Hey!”, and “Would love to meet you”, were used which were successful in raising quite a fund. If you want to increase your open rate, single-word or short subject lines work best. But, if the aim is to increase your click-through rate, keep your subject lines longer. At the end of the day, it is all about trial and error. You need to identify a subject line, experiment with it, and check to see if it works for you or not.

4. Keep mobile on your mind

According to statistics, 38% of all emails are opened on mobile devices. This percentage is only increasing with every passing day. This means that mobile is not only the future, but the present too. This means that it is vital to make your emails mobile-friendly so that you don’t lose out on a large database of users.

5. Look ahead to the landing page

Emails need to lead users somewhere where they can interact with your brand and possibly convert. So while it is important to adopt an email marketing strategy that wows, it is equally important to optimize your landing page.

5 Business Advantages of Responsive Web Design

Responsive web design is a development and design technique wherein a site or system that reacts to the size of a user’s screen is created. A user’s browsing experience is bound to undergo an optimisation with the onset of a flexible and responsive web page that is optimised for the device that is accessing it. Here are some business advantages of using responsive web design.

1. It increases your reach to both mobile and tablet users

Traditionally users would be directed to a device specific site. But with the onset of responsive web design, a singular site can be implemented across devices. This leads to the amalgamation of users across platforms and devices. In the year 2014, tablet sales are expected to exceed 100 million. This means that the potential of responsive design is only on the upward climb especially for those businesses that want to optimise their online content. There are certain Byte9 sites that are exhibiting around 40% traffic from mobile devices and tablets. This is another commercially viable reason to consider accommodating the smaller screen size in a unified design.

2. It boosts sales and conversion rates

Another benefit of responsive web design is that your user can enjoy an improved site experience. This is because there is no additional need for redirection, or use of standardised Style Sheets (CSS) across devices. A design that is unified will also help create a look and feel that is consistent. This consistent user experience is sure positively impact your conversion rate as users will gain a sense of familiarity with the navigation and design across devices. With responsive design, you can do away with some hurdles that multiple sites pose such as performance, functionality, and look and feel.

3. It consolidate your reporting and analytics

When you are armed with a single responsive site, you won’t have to track conversion paths, user journeys, funnels and redirections between your sites. There are site analytics tools such as Google Analytics that are optimised to handle responsive reporting and multiple devices. You will be able to monitor the performance of your site easily and in a hassle-free manner, as all your tracking and analytics will continue to function and be condensed into a single report.

4. It increases your visibility in search engines

Responsive Design allows you to manage a single website with a single set of hypertext links. This reduces the time you will spend on maintaining your site and allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns can be costly and time-consuming. But with a responsive design, you can consolidate all your SEO strategies and efforts across devices even when only one is the prime focus. Quality, relevant content is a vital component of any SEO strategy. With responsive design, you can ensure you don’t need to resort to low-level duplication of content across devices. all you need to do is apply one set of content to a single site, thereby increasing your chances of a higher search engine ranking.

5. It helps you save time and cost on mobile development

One of the main benefits of opting for a responsive design is that it is less time-consuming than creating a stand-alone mobile site, which up until now, has been a common practise. When you test across a number of websites, it increases your support, development, and maintenance overhead. You can use standardised testing methodologies as styles are re-used and optimised by devices.

Responsive web design helps you to stay ahead of the trend, increase your visibility in search engines and lead to better conversion rates.