The field of digital marketing is constantly evolving, right from consumer behavior and business models to changing technology trends. Older digital marketing tips and tricks may no longer hold ground in today’s changing digital landscape. It is time to revisit strategies and reconstruct new ones from the old and understand what drives SMM.
Here are some interesting digital marketing trends to be aware of in 2015:
Websites Will Become More Mobile-Friendly
In 2015, the importance of optimizing websites for mobile will be paramount. Statistics reveal that in the year 2015, mobile phone internet user penetration worldwide will be 52.4%. This means that digital marketers will add a mobile-friendly website as the first thing on their digital marketing to-do list in 2015. It is important that social media managers are aware of this trend so that they may skew all new campaigns or promotions in a format that is optimized for mobile. It is also important that all imagery used on social media is also optimized so as to view it on a mobile device.
Facebook’s Algorithm Change Can Be Countered By A Sophisticated Content Marketing Strategy
Social media is a great place to promote a business, but marketers often forget how much is too much. With the new algorithm for Facebook’s News feeds, the experience of the social media audience is heightened through timely posts about information. This results in a sophisticated content marketing strategy being the answer to increase engagement on Facebook. Those businesses who already have a strong content marketing strategy can easily choose content from their blog to show up on their Facebook page. But for those businesses that have not yet adopyed this strategy, it may be time to do so.
Tweets Will Be More Optimized Thanks to Twitter’s New Search Engine
Twitter’s newest offering – its very own search engine – allows people to search through every Tweet ever published. This has led to it becoming extra important for digital marketers to structure their tweets in such a manner that is shows up when searched for on the microblogging social network. This means that digital marketers will have to optimize their tweets by adding images, hashtags, and links to ensure they rank higher in Twitter’s search engine results. This new search engine works much in the same manner as Google does. By adding the right keywords in their tweets, digital marketers can ensure higher visibility in search results.
Digital Marketing Decisions Will Be Determined By Social Media Data
There are a variety of reasons that digital marketers should consider using social media data in their marketing mix. And in 2015, these reasons are set to amplify ten-fold. The only problem is that social media data is a fairly complicated concept that is difficult to put into practice. A recent survey conducted revealed that 60% of organizations around the world aren’t comfortable with converting social data into actionable maneuvers. In 2015, social media marketers are all set to change gears and add one more feather to their cap – that of a social media analyst. This new title will allow digital marketers everywhere to use the data that they collect from their social media tools, analyze this social data and use it to determine business and marketing decisions. With social media data, digital marketers can boost the success of their marketing strategies by creating customer personas. It can also act as a cue to determine what language is used by prospects around a certain product.
It is a brand new year and that means a whole new set of expectations for brands. While the obvious trends will continue to take over the design arena, such as large image backgrounds gaining popularity and mobile growing in importance, there are other less obvious ones that are ruling the roost.
Here are some awesome design trends to keep an eye out for in 2015:
Adios Internet Explorer!
The jokes that abound one of the oldest and most staid browsers, Internet Explorer, know no bounds. And rightly so. IE6 and IE7 left much to be desired in terms of a perfectly running browser. But don’t pop the bubbly just as yet. The browser isn’t going anywhere, it is simply being replaced by a faster, more light-weight one called Spartan. This new Chrome-style browser from IE has support for newer CSS features, and speed coupled with standards-compliance.
Mobile Video for Advertising
The year 2014 saw indomitable growth in every single aspect of the Web. The only area that seemed to lag behind was mobile video. This however, is poised to change in 2015, especially where advertising is concerned. When it comes down to it, video on mobile isn’t a preferred option for advertising, mainly because of the small screen size and many ads being created on the SWF format. But in 2015, advertisers will avoid the easy way out and make sure they deliver video to mobile n a standard-compliant, non-intrusive manner.
The Growth of Lettering
While lettering has been a growing design trend in the past year, it will grow beyond expectations in 2015. This diverse technique can be defined as ‘bespoke design work’. Over the course of the year, lettering will see a massive growth as an important visual cue which is used to discern high-quality design, from ready-made templating. The great part about learning lettering – all it takes is a little practice and some YouTube how-to videos to get the hang of it.
Hello Micro-copy, Micro-animation & Micro-design!
The web has seen a recent spate of responsive design initiatives in the last couple of years and this has only been growing with every year. It is important to remember however, that responsive design has its own set of issues, with designers resolving those issues by coming up with common design patterns. This has resulted in a slight bit of uniformity. While this trend will continue to display itself in 2015, designers will focus on minute details in the form of Micro-copy, Micro-animation and Micro-design.
More Importance to Art Direction
Art direction is set to become extremely importance in the year 2015. This will be especially so because clients will realize that they cannot pick simply creating a winning site design by buying a cheap, ready-to-use template. Services such as PSD to HTML is bound to become obsolete and will be replaced by the enhancement of the brand and its mood through the correct use of copy and imagery. Designers should focus on crafting a holistic approach to content and staying consistent no matter which format the design is presented it.
Analytics Will Be Pooled
Content marketing has found a way to become an integral part of every digital marketing campaign in 2014 and is poised to become even more important in 2015. Both content creation as well as publication is paramount, and marketers are reallocating budgets towards content marketing efforts. According to statistics, about 69% of B2C marketers are creating more content now than they did a year ago and so focused are they on content marketing, that 45% of them are said to have a dedicated content marketing team in their organization.
Here are some of the biggest content marketing trends for 2015:
Content Distribution Will Take Precedence Over Publication
Both creation of content and publication are two of the most vital components of a winning content marketing strategy. But many marketers today are not taking it a step forward and focusing, as they should be, on the distribution of their content. Research has revealed that currently, only 26% of marketers invest in content distribution. In the coming year, how content is strategically distributed will set some businesses apart from their competition. Marketers will resort to a few tried and tested ways to ensure that their content is distributed to the right audience, such as reaching out to influencers in their field, building relationships with branded publications and optimizing for mobile and search.
In-Your-Face Ads Will Be Replaced With Those Integrated With Content
Native advertising has already shown its face with publishers such as Forbes, Buzzfeed and the New York Times. Banner ads are almost a thing of the past and don’t serve too much purpose other than to create brand visibility. What is going to be more popular in 2015 is the use of natie advertising such as sponsored content, advertorials, and branded content, which have been proved to be not only more effective, but also more popular. Rather than shouting out about advertisements, marketers will place advertisements strategically within valuable content. Advertisers will work in tandem with publishers to ensure that the user experience is heightened through paid content.
Content marketing will be an off-shoot of social media marketing
Businesses will start to distribute their content even more emphatically through social media sharing. In 2015, they will begin to truly embrace it as an amplifier to assist content distribution. According to statistics, 94% of marketers say that social media is a vital component in their marketing mix. In the coming year, more businesses will jump on the bandwagon. This focus on social media distribution will lead to increased paid social media advertising as well as increased organic usage. Marketers will increase their spend on Facebook, Twitter, and LinkedIn to broaden their content reach and to generate leads.
Guest Blogging Will Return As The Prodigal Son
In 2014, Google’s Matt Cutts said that guest blogging was “done”, leading to many marketers ditching the strategy altogether. But Cutts later clarified that he only said what he did to discourage marketers from using guest blogging as a sole link building technique. He still professes the increased reach, branding, exposure and community building exercise that guest blogging is. Legitimate and valuable guest blogging initiatives will be adopted once again by intelligent content marketers, which will focus not on advertorials or article marketing, but on offering content that is high in quality and relevant to its readers. These marketers will finally recognize that guest blogging is much more than just a inbound link building exercise for SEO purposes.