Stellar SEO Tactics to Employ in Your Strategy

The face of SEO gets quite a makeover day and day, year after year, and is unrecognizable today from what it looked like a few years ago. A few years back, keyword stuffing was all the rage, and so was meta keyword tagging. But in the SEO of today, it is quite a different ballgame. In the world of search today, an SEO maverick must check to see that they haven’t overused certain keywords in key elements to avoid penalty risks.

Here are some stellar SEO tactics to employ in your strategy:

1. Stop overstuffing keywords into content, but instead use TF-IDF

This is an age-old adage that doesn’t seem to have gone out of style. There isn’t anything quite as unappealing for a reader than coming across awkwardly interjected keywords all through content. Keywords density is no longer key so there is no excuse for overstuffing them all throughout your content. Instead employ a tactic called TF-IDF or term frequency-inverse document frequency, which refers to that fact that content, should include several different phrases, some of which should appear more frequently than others.

2. Steps to follow while optimizing content for ranking and users:

  • Identify a topic for your blog post or page
  • Research the topic in question
  • Offer your site visitor relevant and compelling content
  • Check that you have written at least 400 words
  • See that the content is split into bullet lists or paragraphs
  • Each paragraph should have a heading
  • Create anchor text links within the body content
  • Add the topics of the page and a page title
  • Allow users to share the page easily

3. Avoid Meta keywords like the plague

Google banned SEO marketers from using Meta keywords because many of them didn’t use them correctly. Today, search engines have deemed Meta keywords to be spam signals. The only option is to avoid Meta keywords like the plague.

4.Remember to Markup Pages with RDFa, Schema, JSON-LD

Keep an eye on the next search result you do. You will find that results which contain more than just a description, title and URL are more likely to gain more equity of SERP. This is because HTML of the site is marked up to relay information to crawlers. Research has found that search listings with rich snippets have a 25% chance of bring clicked more frequently. Ensure that microdata such as images, logos, phone numbers, addresses, prices, software etc. is an integral part of your site

5.Pay special attention to your Meta Description

Most of the time, businesses fail to write up a clear and concise Meta description. There are others that do write Meta descriptions, but horror of horrors, use an automated plug-in or tool to generate one. A Meta description is 215 characters which convince potential readers to click on your link in a SERP to read more. These characters include the Meta description as well as the page title. While Meta descriptions do not play a part in ranking algorithms, they are responsible for conversion rates. It would be foolish to ignore them since it is a fact that they affect CTR.

Be sure to write relevant and compelling Meta descriptions for all the key pages of a site, especially for those pages that you intend to be socially shared. Usually, Meta descriptions have a 155 character limit, but remember that your description may be longer as words aligning with the search query will be bolded. That is why it is important to keep Meta descriptions between 115-145 characters.

Using Competitor Research to Boost Traffic to Your Blog

 

Blog posts need to be interesting, relevant and appealing to your prospective target audience. But when you’re posting frequently, you may experience a writer’s block, or fail to come up with a stellar new and original idea every single week. But finding great ideas for a blog post doesn’t have to be as challenging as finding a unicorn. Did you know that you can be a little sneaky, dust off your digital magnifying glass and spy on what your competitors are up to? When you research what your direct competitors are writing about, it can give you essential and insightful cues about what kind of posts you should be included in your blog, and can subsequently lead to an increase of traffic.

Here are a few ways you can boost your blog traffic by taking cues from your competition:

  • Conduct an analysis of keyword rankings

    Your competitors are bound to be ranking for certain keywords. Researching what these keywords are can give you insightful cues for new ideas on content. There is a fair chance that in your own research, you may have missed something. Identifying them in your competitor’s kitty helps you ideate on great new content ideas which may even allow you to garner some of your competitor’s traffic. A useful tool for competitor keyword research and analysis is SEMRush. This tool allows you to enter your competitors’ names and find out which 10 best keywords are leading to increased traffic to their website.

  • Snoop on their posts to see which has the highest shares

    If you have a direct competitor, chances are that the audience they are trying to target is the same one that you are trying to woo yourself. If your competitor’s content is being shared by their target audience, yours might be as well. It is okay to snoop a little on their blog and find out what kind of posts they are featuring and which have received the highest number of shares from their target audience. A useful tool for this purpose is BuzzSumo, which allows you to enter the web address of your competitor and analyze their blog content. This allows you to learn which social media platforms acquire more shares for certain types of posts, which types of media get more shares than others, and which social media platforms get the most overall shares.

  • Track conversations

    Tracking content-related conversations is another way to get an insightful cue into your competitors’ strategy. Tools such as Brand24 help you monitor mentions on websites, blogs, social media, forums and image sites. There are also filters which allow you to sift through the mentions and channel your focus on one particular channel, as opposed to all at once. This tool is also useful in identifying the influencers who are responsible for sharing the content of your competitors’ on social media. It also helps you identify the websites that the content is being mentioned on so that you may engage these influencers and build your own relationship with them.

  • Find out which backlinks are the best

    The jury is out – backlinks are still critical for good SEO. You can gain a huge advantage if you concentrate your efforts on analyzing who links to your competitors and identifying the most valuable links. If authoritative sites link to your competitors, there is a chance they may link back to you as well.

How Google’s Real-Time Access To Tweets May Impact Your SEO

 

A few years back, when you did a search you may have chanced upon a Tweet or two in your SERPs. Through a deal that was struck between the two, Google gained access to Twitter’s data stream and in return, these tweets would be displayed in search results in real time. But when the agreement expired in 2011, Google lost access to the little blue bird’s data stream. But today, the two giants are shaking on the deal yet again by indexing tweets as soon as they are posted. So should SEO mavericks pop open the bubbly or wring their hands in desperation?

Here are a few ways that Google’s real-time access to Tweets may impact your SEO and what you can do about it:

1.What This Actually Means

Through this agreement, Google will have real-time access to tweets via a data feed, which is also known as the Twitter Firehose. It will take some prep time for this deal to come into effect, but when it does, prepare to see far more tweets in search results. This means that SEO mavericks may now be able to include Twitter in their SEO strategies and use the platform to increase their presence in Google’s SERPs.

2.How Google May Choose Which Tweets to Index

While there haven’t been any official statements yet as to what the plan of action is on Google’s part, given their track record, they may start with those tweets that are of most value to their audience. Be prepared for some pretty stringent anti-spam measures to be put in place as well, so fluff will not fly.

It seems like Google will be fairly conservative when it comes to their indexing efforts, and will only include the stuff they are sure aren’t spam. This points to the fact that it may be quite challenging for SEO marketers, especially in the beginning, to ace this system.

3.Google might keep its eye open for certain signs that point to valuable tweets. This could be on the lines of:

  • Third party web site links to a user’s profile
  • Third party web site links to the tweets itself
  • The amount of times a tweet is favorited and by whom
  • The amount of times a tweet is retweeted and by whom

4.How SEO Marketers Can Tweak Their Effort

All of the above information elaborates that maximizing one’s engagement on Twitter shows that the content you tweet is more valuable in nature and therefore should be indexed by Google. But how do SEO marketers do that?

The answer, surprisingly enough, is very simple. According to recent research, one of the most significant factors responsible for boosting retweets and favorites was the use of imagery in tweets. It was revealed that tweets with imagery could get five to nine times as many total retweets, which is quite a substantial figure.

Other ways to increase engagement, retweets and favorites are the use of hashtags and the implementation of longer tweets, but these didn’t show half as much value as including images.

Another tactic to employ is to develop relationships on Twitter, especially with influencers who will retweet your most important content, thereby making Google aware of what you have to say. When the influencer tweets with a link to your content, it may appear on SERPS and thus give you access to a larger audience. Basically, what SEO marketers need to do is increase the time and effort they spend on Twitter.

How to Make Your Website an SEO Superstar in 2015

The vast sphere of the internet is constantly evolving. A few years ago, strategies and tricks that may have worked, probably won’t today. When flash animations used to rule the roost not too long ago, won’t have much of an impact on gathering audiences anymore. This is because as the web evolved with new technologies and capabilities, flash failed to keep up with it. The platform did not support lower power devices, touch interfaces or open protocols in the mobile sphere.

To be able to stay relevant and not become a redundant speck in the vast black hole of the web, it is important for websites to update themselves constantly. This also works well in helping them keep their head above the water and staying a notch above the rigorous competition from their peers. Updating itself also allows a website to stay from a contemporary standpoint, something which is incredibly important, especially when dealing with a younger audience base who expect nothing less.

But there are times when stopping and undergoing a makeover just isn’t possible. At times that like, when you still need to gain traffic, keep your website relevant, expand the lifetime of its current version and keep it ahead of the curve, there are a few tricks you may be able to employ.

Here are a few website features you can incorporate to achieve your long-term goals and let your website top search engine ranks:

  • HTTPS

    At one point in time, HTTPS used to primarily be used for financial websites, e-commerce websites, and those websites that contained a user’s sensitive personal information. Today, it is equally important to just about every website to be secure. HTTPS offers users a stronger sense of trust and security as it provides encryption to protect sensitive data against hackers. Using a security certificate is something that all web owners must consider.

  • Responsive Design

    Mobile has become a huge trend since 2014 and is poised to get bigger and more profound in the future. It is important for every website to be mobile friendly in order to survive in this day and age. If you wish your website to have a high conversion rate and if you add value to mobile traffic, you must consider having a website that is mobile friendly.

    Apart from offering a more holistic and comprehensive user experience, Google has been favoring websites that are mobile friendly in their SERPs. In fact, their mobile search results even display mobile friendly labels for these responsive websites.

  • Rich in Visuals and Compelling Content

    It is important for all websites to offer users access to the information they are actively seeking on the web. This boosts search engine traffic and provides a cue for other networks like email and social media. High quality, compelling content doesn’t just lure site visitors in, but it makes them stick around for long.  This, in turn, leads to a hike in your sales and conversions. Pictures speak a thousand words, so make sure that you ply users with ample video content.

  • Proper Usage of Meta Tags

     It is also absolutely vital to allow search engines to return your website’s results for a query. When you add relevant descriptions and SEO optimized title tags, this turns your website into an SEO superstar.

  • Fast-Loading Websites

    Your user shouldn’t have to wait for eons for your fancy website to load. Rather than being impressed by your loading time, they will get turned off and will opt to associate with one of your peers instead. Resize images, use caching and a CDN to speed your website up.