6 Important Factors for Designing a Call-to-Action Button

1. Color

The human brain first perceives the colors on a page. The first factor to consider regarding designing call to actions is, choose a color which is pleasant and noticeable but also without spoiling the page design and messing with the page’s color scheme. In our ‘Hear what tale the colors tell’ blog we have explained how each color affects the design and have mentioned that colors like green, orange have more potential for Call To Action buttons.

2. Size

The size of the Call to Action button is again an important factor that cannot be overlooked. Even if the color is correct, if the size does not stand out, it will be ignored considering a part of static background design. Also, by size we do not mean the CTA button must be big. A button that is over-sized also goes ignored as an assumption of desperate marketing and lack of attention to the informative text on the page may also get missed. The size of your call to action button must be proportionate to other elements of the design, also, overcrowding or fading out into the design due to the size must also be examined.

3. Position

Position is important but muddling with the aesthetics of design is erroneous designing. The orthodox idea of placing the CTA (Call to action) button above the fold or below the fold is non persistent nowadays as visitors have become used to the scroll. However, bear in mind, while positioning the CTA button it shouldn’t seem to be stuffed in the design, make it look natural and a part of the design. It is wise to place the CTA button after providing ample information about the page, although it depends on personal choices and is noted to obtain differing results for different websites…

4. Font

The font is as important as the size and color of the call to action button. A clean font, matching the font on the background page is recommended. Handwritten and cursive fonts are best to be avoided for CTA buttons as they are hard to decipher at a glance. Choose a clean and tidy font to compliment the copy and the design.

5. Breathing space

Unclutter the page if you want to make your button stand out. Do not create too many distractions for the visitor to be confused. White space around the button will make the button visible and easier to find for the visitor, though if the design demands, a color which contrasts the background must be chosen for the CTA button, for example: Blue and orange.

6. Copy

Many designers are ignorant about the need for a good CTA button copy but the actuality is, without a good copy the design will not make its impression. The copy directs the visitor to take an action, hence it is prudent for the copy to be informative as well as instigating.

However, there is no hard and fast rule that guarantees the performance of call to action buttons. Yet following these 6 basics will ensure that your call to action button serves its purpose well.

6 Questions that Answer, ‘Why Should you Consider a Website Redesign?

Is your website design too ancient? Have you felt the need of changing your website design looking at a competitor? Find your website running back of the time? Arrghh! Such a terrible confusion. You must be in a dilemma while making a decision for a website re-design! Of course, it’s a crucial decision for your brand.

To clear the clouds, we have just the right checklist for you!

1. When was your website last designed?

If you’ve got your website made ages ago, it’s time you consider designing it for the dynamic millennial generation who mostly contribute to your website visitor list. Has it been more than 4-5 years that you haven’t optimized your website? If the answer is yes, start hunting for a website design and development company to get updated with latest versions of trend immediately!

2. Is your website responsive to various mobile devices?

While the world is turning digital, it is also going mobile. Your website must look perfect with the various mobile gadgets in the market. If your website is compatible with these devices, you need not worry, but if not, you sure know how many potential customers you are losing! Get a responsive design and increase your reach beyond computer clients. Also, Google loves mobile-friendly websites, so your website is favored by Google too!

3. Do you have a hard time understanding the complex UI/UX?

28% of the visitors leave a website if it’s difficult to navigate and understand. Redesign your website in a way that even a 5th grader would easily navigate and guide you through.

Simpler the UI better the experience.           

4. Have you included/ updated social media buttons on your site?

It is very much possible that you do not have all your social media icons on your website since various social media handles are gaining importance due to their versatility like, meddle, Dashburst, Pinterest, Snapchat, Tinder etc. Having a social presence builds a sense of genuineness and trust amongst the audiences. It’s very important to engage with your visitors and increase the popularity of these social media accounts for your brand. Having these icons helps you connect easily and instantaneously.

5. Does your website deserve a comparison with competitors?

Get to some spying! We mean a little research about leading competitors in your industry. Check if your website stands anywhere in comparison with the competitors and if design, UI & UX the reasons for your failure. The first impression that your site makes on the visitor, makes or breaks his trust, make sure you have a competitive design to beat the beasts and leave a remark in visitor’s mind.

6. Are you facing less conversion and sales from your website?

Is your website getting you to the right audience and enough results? Time for a redesign! Hire a company to find low conversion rate issues and target them to get best results from the makeover! Poor design leads to lower engagement rates and fewer sales. Low conversations, low conversions!

Now that the skies are clear, make a bid and scrutinize your website design.

If you’ve nodded your head to every question above, do it over again with an agency with experience and don’t forget to check their work. We also have an infographic here to help you choose a web design company.

Good Luck with your website!