Design Speaks Louder than Words

Let’s talk about the ideology behind the creation. Visual content is trending day in and day out. It is replacing the written books. Have you heard about infographics? These are highly being used to convey detailed information in visual form. The millennial generation tends to visualize more than having time to read long boring informational content. Hence, illustrations speak louder than words… for instance, if you have to create an advertisement, instead of writing the essentials if you design them in a visual, it will catch more attention and convey things in a better way. So these big brands who want to explain their business to their audiences, make smart use of visuals meaning their logo design. Having a convincing logo is very essential and proves to be very powerful.

Entering the behind the screen of most popular logos:

    • BaskinRobins

      What do you notice first when you see the logo? BR? Or 31? Oh! that’s the beauty of the logo. The very smartly designed logo enfolds the complete story! BR resonates the founders, Baskin and Robin while the code behind the number 31 is, the number of types of flavors they sell. Now whenever you see the logo, you will know the history and can flaunt the box of your knowledge within your group.

      Baskin-robbins

 
  • FedEx

    The secret is not so prominent with everyone, yet smart. The hidden arrow created using the white space between the letters ‘E’ and ‘X’ shows the fast and forward moving strategy of the company. It is a very clever use of letters in the illustration.

  • Le tour de France

    The logo has an intelligent and imminent use of typography, the ‘O’ of tour looks like a tire of a cycle and the letter ‘R’ is designed in such a way that it feels like a man riding the bicycle.

  • Unilever

    The logo contains lot of small icons every one of them stands for one business they deal in. the logo looks unified and single but the thought given to it is commendable! Combining all the industries in one logo is very thoughtful!

  • Kolner Zoo

    Do you see the elephant? We see giraffe and other zoo animals too…It was difficult to spot in the first glance. If you still haven’t spotted the others, look out for the blank spaces!

  • Beats

    The logo itself speaks for what beats is! The ear shaped earphone is so simplistic, minimal and loud.

    Since we said, illustrations speak louder than words, see if you can tell the hidden meaning in the pictures below,

     

    (leave your answers in the comment box)

KISS

“Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” ~Words of wisdom from Steve Jobs.

So are our beliefs here at Infinista Concepts. Simplicity is the supreme excellence.
If you have taken a keen look at our portfolio, simplicity prevails in every piece of art crafted with colossal zeal and creative simplicity (sometimes it’s alright to swagger your good work).
Our ideal is to deliver wit, stupidity & simplicity in a package of transparent creativity. Further in this article, we have amazing tips for an effortless child’s play to move mountains (as Steve says). Our thumb rule is to KISS everything we do. By that we have no double meaning*wink*, it just means, Keep It Simple, Stupid.

So the first axiom is-

1. Do not overdo anything! A simple structure, which is self-explanatory would be great to start with. Complex things start to entangle ideas, an idea should be executed simply to maintain its value. Avoid ornamental elements and keep it functional only.

To move along the same road,

2. Think like a child- look at the world with curious eyes; it will definitely help you KISSing. Curiosity opens new doors, and answers unanswered, often ignored questions.
Although it is a tough road to continue, a person with determination of making a forever realm would master it in no time!

3. Work & rework & over work until the result does not need an explanation (as our beliefs say, ‘it should be self-explanatory’. Minimalism is the key to help man solve codes of complex puzzles. Keep only the necessary, remove the artificial decoration.
Note- Do not beat around the bush, keep it simple, stupid. Make it silently elegant and memorable.

4. Eradicate everything that is non-functional.  As stated above, ‘Minimalism is the key’ while working on anything be it an advertisement design, a website, a code, writing a plan, etc. we mean everything you do, this KISS formula is flexible and universal. Keep what is necessary and remove the ornamental things. For e.g.- while designing a graphical representation of a car, we can skip the brand name, the exact shape and addition features which when removed will not make any major difference in understanding that it’s a car. Similarly, when planning a report format we can skip decorative tables and too many stats, keeping the necessary items that are enough to show the objective will be simpler to understand and also easier to make.

To give you’ll an extra dosage of simplicity, here’s a quote from the Creative genius who fascinates all of us.

simplicity

So design in a way that you can explain through your design and not have to sit and explain the theory behind it. Design like it’s a fact that’s universal and not doubtful.

5 go-to Tips to Master Social Media in 2016

Social media has spread to every corner in the past couple of years and there is no doubt about the power and influence of it on everyone. Business, politics, economy, social affairs, everywhere! Agree?

But the trends always change, and here, at social media market, trends change year by year! Something that is working this year might suddenly go out of trend by the end of next year and new tricks start trending. The social media platforms are also updated with new features every year. For instance, infographics have suddenly become the choice of most digital marketers to provide information since they acknowledged the fact that the visuals were getting more attention in the marketing industry, and also, lately, Facebook has been introducing so many new features to its users!

Here are 5 go-to Tips to master social media this 2k16:

1. Get engaged!

Engage with your followers, friends, employees and most importantly, influencers and leading bloggers of your industry. In our blog about, Digital marketing mafias we have a list of influencers and the links to their social media profiles. Follow them, mention them, observe them and get influenced. Here is an example by PokerNews.

PokerNews Neil Patel quote

2. Humanize

Give your social media a face for people to trust. Post behind the scenes pictures. Let your audience know you better. Use this as an opportunity to show the faces behind the brand and connect with potential customers, show off the efforts you put in, how you work as a team, how much you love your work and how dedicated is your team!

You will really impress clients.

 Infinista concepts kalaghoda festival

3. Impressive posts

Great design and great copy make a great post. While posting, bare in mind that the audience needs to be teased. For instance, if you have an offer coming or you wish to promote any event, send out a word saying ‘coming soon’, people just can’t wait then. Have you seen Jenny’s new TV serial promos on Instagram? Oh! we mean Jennifer Lopez.

Jennifer Lopez shades of blue Instagram

 4. Offers are the best! we all love offers…

On social media, people follow their interests and likes. People follow clothing brands to stay updated with trends and hoping for promo codes and offers! Same is with every business. Offers and promotions are what everyone loves! Remember, Flipkart Big billion day? Ah, we know, although it was a fail, the marketing campaign out did the expected performance.

Flipkart 2014 Big Billion Day

Offers and promo codes are seen all over social media. It creates a buzz and makes your audience gossip about you and check your updates frequently. This 2016, this idea is hitting the top of everyone’s list.

5. Experiment with different social media platforms

Look over Facebook, Twitter, Pinterest, Google+ and other famous social media platforms. For example, Snapchat is increasing its popularity as a live streaming app for marketing. Digg, Delicious, Dashburst, Periscope, Vine, are some others, where you must start sharing to find the audience. Your audience is already on it. Find out if it suits your business and don’t get left behind concentrating only on traditional social media platforms.

Here’s BONUS for everyone! Since it’s a new year, we thought of adding an additional tip.

Live streaming is increasingly getting popular. It can be used as an opportunity to engage with customers. Live feature encourages customers to engage as a quick response is possible. Take your business on a live media telecast. You can create your own News! Facebook has now opened its live feature to all its users. So get your facial done and start live streaming!

Conclusion:

Along with the old methods bag these tricks to top social media feeds in 2016!

Keep a track on the upgrading features of these platforms and see how you can make the best to communicate with your audience. The closer you get and more casual the relationship is, your social media performs that well. If you have questions or if you wanna add something, put them below in the comments…

7 Design Trends that are here to Stay in 2016 and Beyond!

1. Flat design 

It’s a style of interface designing, with minimal use of shadows, textures, gradients, or any other element that give a three-dimensional look. Its potential popularity was observed when it was first used by Microsoft. In addition to being an appealing and convincing form of design, flat design is also very easy to design a responsive interface. The use of minimal elements reduce the loading time of the websites and also adapt to varying sizes while looking of perfect pixels on HD screens.  This user-centric design form is here to stay for its explicit features like simplicity, clean edges, bright colors, breathing space, and flat/2D illustrations. The most amazing thing about flat design is it changes every year but still remains the same. Well, this web design form clearly shows no sign of fading away!

2. Background 

There is a significant increase in the use of video backgrounds in web design. It is very crucial while choosing a video background that the users are not distracted and stay with the copy, theme and notice all other features on the screen. Even when the video in the background increases the loading time of the website, it is highly used by designers, worldwide. Advanced technology facilitates simple and high definition video making, which can be beautifully merged in the website. History knows, a video is one of the best ways to convey stories. It’s an excellent way to explain a product, brand, service or any concept. Fashion websites, service industry, portfolio websites and promotional campaigns are perfect for the use of such fullscreen background. The trend is spreading like a fire that cannot be blown out!

3. Correct typography 

Typography has always been in trend. A bad typography can make the whole design look bad. New typefaces are released every now and then, designers are highly obsessed with them and it becomes difficult to find a balance, which is extremely important. Sticking to sound typographic principles is going to be a challenge, but wide and correct font use is crucial. It will be interesting to see a mix of various fonts in the coming years since designers have already chosen to be vivid.

4. Responsive design 

All of us have different gadgets that we use to browse the internet, in fact, each one in your house, use a different sized machine. A number of gadgets are being launched and are gaining popularity rapidly. In this run, it is very important to keep up with the technological pace. Every website MUST have to be responsive to different sizes of screen displays. To convey the correct message and glue the visitor, a seamless flow must be established. UI and UX are two indispensable elements that determine the value of your website, craft them with care and use the POV of a visitor. Imagine if you were viewing a website on your mobile phone and the header images are cut from the edges and so is the copy, will you like to view it again? That’s the question! Hence, web designers and developers have become smart and are developing responsive websites, and that will stay.

5. Minimalism 

No, minimalistic ain’t no boring bro, it’s just cutting the crap out. In simple words, minimalism overlooks the non-functional elements of the design and keeps the design simple and uncomplexed for everyone to understand in a blink, and yeah, so it’s trendin’! As you know, UX has to be easy to use and uncomplicated, the UX and conversion rate experts insist on keeping the design to ESSENTIALS only. The rise of flat illustrations and responsive web design has pulled the popularity ground up for minimalism too. Since the World Wide Web is getting more complicated; the designs are getting cleaner and are much more attractive and will prevail.

6. Storytelling 

As a child, we’ve all grown up listening to Grandma’s stories! Everybody loves stories, your website visitors too! A design must convey a message to be successful. It will carry no meaning in just creating something that has no concept, idea or story behind it. Think of what do you want to tell people, we’ll tell you a secret, “make them curious”. Curiosity will make the design worthwhile. Don’t you think it’s a viral design tip for the year? So do we!

7. Color theory 

A perfect blend of contrast colors was a forever idea. But lately, the use of bright color palate has taken a flight. It doesn’t look too tacky or prominent, rather the right contrast makes the design highlights stand out. Brand Village and Greyp Bikes are good examples of bright colors used perfectly. So just unorthodox yourself and be open to using colors. You can read our blog about what each color resonates here: Heat what tale the colors tell to understand what message does every color conveys. This new trending tip is widely admired and is being used by many designers to make their design stand out from the crowd. If you are thinking of a redesign, this is a must use trend.

7 Design trends that are here to stay in 2016 and beyond!