Google Penguin 4.0 Update: 6 things you need to know!

Search engines love to maintain a pristine display of authentic pages which are radiating with quality content. Although, some villains try to outright others by purchasing backlinks and playing not-so-good tricks. In return, Google runs an algorithm of over 200 ranking signals for keeping tight radar. Penguin is one of those parameters which can desert and destroy such spammy websites for good.

Here are the 6 things you need to know about the Google Penguin 4.0 Update.

1 . Why was Penguin 4.0 so awaited?

Penguin was last updated two years ago with some hard-and-fast rules. This troubled several pages to wrap up their business, due to their links with Black Hat SEO. Many tried to disavow this curse with genuine improvisations, but couldn’t recover completely. So, this winter Google turned a little soft and way smarter with the Penguin 4.0.

2 . Penguin’s real-time baby

Instead of rolling out a new egg every other Easter, Google decided to ‘keep it real’ from now on. Penguin 4.0 has been developed as a real-time algorithm that catches up with your site’s activity almost immediately.

So, if you’ve remained stuck with the last update, then expect a liberation movement anytime soon. It also implies that if your page is about false SEO-ing, then the website may drown anytime soon.

Here are a few SEO dos and don’ts that you might wanna cross-check for a successful SEO strategy.

3 . Getting granular

Let’s face it; not all the bad backlinks are placed with self-consent. Your page might be getting spiked by some nasty rivals. In order to play fair with the entire hood of content marketers, writers, SEO agencies and what not, Google decided to become ‘granular’. At least that’s what they call it on the Google’s webmaster central blog.

Instead of getting whammed for the entire website, your spams will be ranked on a different scale altogether. In long, Penguin 4.0 might impact a specific page or section of the website, which is sending bad signals to the crawling algorithms.

Still, you might consider going through our cheat sheet of simple SEO activities and aim higher.

4 . There’s no escaping

The terrific idea of a real-time algorithm is being implemented for all languages and in all countries (except the ones without the Internet itself). One thing you need to know about Penguin 4.0 is that it is part of the core algorithm from now on, and not a separate entity. The tables have turned for this fella from being a house guard to becoming a full-time in-the-club bouncer.

5 . About the Penalty

Penguin 4.0 is on a diet for staying granular, but it still serves mean penalties for desserts.

As per the Facebook announcement from Google’s Gary Illyes, people are still recommended to use the disavow file option for staying clear of troubles. For people with poor intentions, who try all sorts of systematic manipulation; Google has prepped itself with a harsher ‘manual actions team’.

Since things will be happening at the speed of a real-time Penguin 4.0, it will be extremely tough to identify what hit you? It’s like the fictional dementors of Azkaban have landed right on your page and sucked the daylight out of it.

6 . Peace Out from Google

Tired of all the trash talks and naysayers, Google has put on a ‘no comments’ label. Not literally, but after providing a real-time assistance, Google wishes to comment no further on any future refreshes. Take it or leave it.



SEO is a way of presenting the content and not the content itself. Irrespective of what generation of upgrades we see in the future, content will always remain the dough. Stick that quality with some simple practices and an honest approach; you will certainly find your vessel floating. However, if you find SEO to be messy or a time-consuming business, then you can always call upon your friends at the Infinista Concepts.

Simple tricks to get your content rank high on Google

If any of the following is true for your presence on the internet, ignore this write-up.

  1. You already have a huge fan following.
  2. You are there for fun and don’t care about followers
  3. You are answering a query and hence need only one person’s attention.

If none of them is correct in your case, then this article is for you!

The million-dollar question today is how does one get ranked high on Google Search?

One way is to get a good web development company to work for you. OR else, simply do-it-yourself!

Earlier, with liberal use of keywords, one could get a good ranking in Google search. But today, Google has become smarter and thinks just like you and me. Google wants to know the context of the content rather than just match the keywords alone before ranking the content.

Let’s say your content is about cars. Google will study and categorise the context accordingly – models, buying, selling, maintenance, performance, tech specs, complaints etc. When somebody searches for, say car performance, all documents with context of car performance (and not keyword alone) will be thrown up.

This is what Google studies for every content on the net:

  • Context of topics rather than keywords alone

    Today, the keyword is simply a ‘good to have’ activity. Latent Semantic Indexing (LSI) – synonyms or words similar to the keywords have started gathering significance. LSI does away with the need to overkill the content with keywords, but at the same time helps in getting a better ranking since it helps in creating a context. So, focus on creating the context with LSI along with keywords.

  • Formatted content

    Google studies its visitor’s behaviour and knows their likes and dislikes. It will prioritise the ranking accordingly. Neatly arranged and formatted content is always ranked higher than others because we as humans prefer such formatted content over others. People generally like;

    • Use of smaller sentences and paragraphs. This makes the content easy to comprehend.
    • Use of heading and sub-heading to make reading and understanding easy for both the visitor and Google. Organised content always is preferred.
    • Make the special words stand out and ring a bell with Google and with the reader by writing them Bold, italic or underlined.
    • Enhancing the contents’ readability and context creation by using bullets and numbering instead of long sentences and/or paragraphs.
    • Don’t stuff the page with information. Keep it clean and pleasing to the eye for better comprehension.
  • A picture is worth a thousand words. This is true for Google search too!
  • Headline should be as attractive as a candy wrapper. Exciting headlines are bound to attract attention and improve rankings.Research suggests that optimum headline length is between 50 to 70 characters. Anything on either side is bound to make it uninteresting for both Google and the reader.
  • The content length should be just enough to keep the interest levels aroused. Too long or too short and the reader and Google will lose interest dropping the ranking.

Some of the best content developers know this inside information and ensure that their content matches these requirements making it attractive, just like a candy wrapper.  We’re sure you do not wanna left be out.


7 Graphic designers you must know and follow

The best way to learn any art form is by replicating other renowned works. It is the best means to begin, as it unfolds the utility of each element and develops respect towards creativity. Graphic designing is one such field where you can excel by following others.

So, today we have gathered a list of 7 graphic designers you must know and follow.

1.Paul Rand (1914 – 96)

Peretz Rosenbaum aka Paul Rand belonged to an early era when graphic designing actually came into being. His endeavours began at a young age by painting logos for his father’s grocery shop. Later, he would take night classes at the Pratt Institute for gaining the professional edge. In fact, he was one of the first American commercial artists who practiced the Swiss Style of graphic designing.


If you think it is all about resources, then you must know that Paul was mostly a self-taught student who drew his inspiration from European magazines. Follow this grand portfolio to know more about his work, including logos for Apple, IBM, UPS, Ford, ABC and much more.


2.Saul Bass (1920 – 96)

This graphic designer also happens to be an Academy Award winner as a filmmaker. Born in 1920, Saul Bass was deeply into making posters and showed his true colours during the Hollywood affair. The man with the golden arm, Advise & Consent and Anatomy of a murder are some very interesting pieces to gaze upon. It simply unwraps the bare thinking behind the movie.


During his sixty years of designing career, Saul Bass largely influenced the logo of corporate houses like AT&T’s global logo, Continental Airlines, and Bell System. You can follow his website for a wider perspective on his visual concepts.


3.Maria Grønlund

Denmark-based Maria Grønlund is a freelance graphic designer, who specializes in traits like logo creation, colour selection, and art direction. Going through her collection of work on Behance is an absolute treat for the eyes.


The girl really knows how to break the boundaries of the physical world with an abstract thinking and certainly loves to reincarnate them with a vibrant colour-toning. On this page  you will see that much of her work is inspired by the elements of nature and strongly establishes an organic aura of attraction.


4.Ruslan Khasanov

Ruslan is an art director, designer and an illustrator who loves to infuse a psychedelic dimension in his work. It could appear like some X-rays blooming out of a droplet, shadow cast by water or just a funny way to play with crystals. As absurdly these words could define, you will actually get what I am trying to say when you just look at these images.


Colourful bubbles, 3D effect, and transcending sketches are some of his unique signatures in the work.

5.Violaine & Jeremy

Have you ever imagined how chimpanzees would appear in human form? This and many other bizarre questions have been a part of Violaine & Jeremy’s exploration. These art illustrators from Paris hold a different angle towards the world and love to express them through black & white sketches, animal characterization and simplistic text fonts.


What you can derive from their designing is a subtle use of graphics while ruining the original grounds of conventional thinking. You may follow this page for a broader prospect on the duo and how you should start thinking?

6.Viktor Hertz

Viktor is a man of undefined frequencies, which are well-captured in his iconic posters. The Swedish graphic designer has a thing for pictographs and other simple shapes that could be rearranged for portraying a bigger idea. Posters, logos, and tons of his personal projects are inspired by pop art culture, including the love for cosmos.


His portray of the famous guitarist Slash in aviators will catch up with any rock fan. Another pictorial foreplay of the ‘work in progress bar’ was eye-catchy and a total logic bender.

7.Mike Perry studio

If you have lost the touch with your inner child then go check out Mike Perry’s collection. This guy is an explosion of fresh ideas which he encompasses through any means possible; whether it’s abstract colours, photographs or a fine-tuned poster of reality vs. virtuosity. His work isn’t founded on some rigid format; rather, it spills your contained mind to think differently. With over 60k followers on his Instagram page, Mike is on his way to becoming a celebrity of graphic designing.



From a less advanced era to a tsunami of software, the greatest designs were accomplished by the vision of one person and his perseverance to learn more. They were often self-taught, had to hit the night classes and looked at things in their most abstract form. Overall, you need to be different if you wish to create that unique identity. Let your interest alone be the best judge here.