Facts You Never Knew About Content Marketing

For popularizing any website, content marketing goes a long way. It is the go-to strategy applied by cyber whizzes to bring stardom to any site. Even though it’s on all lips, there is much doubt regarding content marketing. What is it exactly? Branded content? Native advertising? Sponsored content? To set the record straight, content marketing covers all these terms and much more. Providers of content writing services churn out write ups for all this and much more.

Here are a few facts about content marketing that would definitely shake up your theories on it:

1. Good content is the cornerstone of content marketing

Suppose you have logged into the internet looking for the latest fall/winter collections by designers. What would impress you more? The latest trends supported by pictures or a full-page article that beats about the bush regarding fashion? The former obviously! Much like you, your audience too craves for good content. One of the three top reasons why web crawlers follow brands is content. Content is so much more than just creating and sharing stuff for branding and SEO purposes.

Content writing companies often focuses on custom content as almost 90 percent customers find it useful. Content that is sprinkled with a dash of custom data is treated as highly relevant by an audience.

2. Engagement is the catchword 

Even though this seems like a no-brainer, many providers of online marketing services do not particularly focus on it. It is ironic that around 68 percent brands believe that engagement is their priority, but most of them lose focus when marketing content. Think about it, does it make sense to publish brilliant write-ups or post amazing pics on Pinterest if no one is there to see it?

3. Facebook is #1 for content discovery

Most online marketing agencies would concur that the numero uno traffic source for their branded content is Facebook. The traffic contribution made by Facebook to different stories is around 52% whereas only 9.7% of traffic comes directly to an article from its homepage. Thanks to instant articles introduced on Facebook, the nascent stages of native publishing are taking shape. 

4. Content marketing is a round-the-clock chore

Unlike other forms of marketing, social media marketing needs to be round the clock. Each social networking site has a specific timeline when content posted brings in most traffic. For instance, posting something on Facebook on weekends or Thursday and Friday afternoons works better at gathering an audience rather than other times, while Tuesday morning is perfect for LinkedIn.

These times give the ideal point of inflection as levels of competing content are low and usage is high and they are both in sync.

5. Goldfishes have longer attention spans than Humans

Did you know the average human has an attention span of 8.5 seconds, half a second less than a normal puppy? Therefore, the title you put to your story should have much weight, in order to pique the interest of readers. It should make the readers want to know more about a topic. However, headlines shouldn’t be treated as click-baits where the main content fails to deliver. A standard headline is 6 to 8 words long and should help a reader measure up the attention that needs to be paid to the write-up.

6. 1 Read= 1000 impressions

Did you know that the click through rate is between 0.1 and 0.8 percent of native ad units, depending on a campaign? It roughly equals to 1000 impressions per click. Internet marketing companies have found that these clicks turn into article reads around 75% of the time. When putting together, you need around 1300 social impressions or native ads for generating a read for your content. What must be kept in mind is that, impressions are for display ads, not specifically stories.

7. Building an Audience is Tough

Gaining access to a big audience is not possible overnight. You need to constantly post honest, high quality and consistent content that would go down well with your targets. You need to hone your content writing for social media skills for the results to show over time.

8. Everything is not about you- don’t be a narcissist

One of the biggest errors that brand identity companies make is putting out content that is only about them and means less than nothing to audiences. If you are looking to convert visitors to sales, then tweak your content to tell your audience about how a particular product would help them, rather than the only harp about the features of the product. After all, it’s not always about you.

These facts about content marketing would definitely help you streamline the process of content marketing to bring more sales along with eyes and shares.

7 Web Development Trends For 2017 And Beyond

As all developers are aware, web development is a dynamic business where standing still is the last thing to do. Every day newer improvements are being introduced to put a website together and make it a super cool one. As 2016 draws to a close, let’s take a look at the emerging web development trends that a good website development company should focus on in 2017.

These 7 trends have already picked pace across the world, and you should be clued in too.

1. Open cart for E-Commerce Web Sites

E-commerce has redefined the way we shop and design changes are constantly being introduced to make the shopping experience better for customers. It has been predicted that Open Cart will take over the traditional platforms such as Magento. Open Cart makes a deadly cocktail of easy usage and powerful eCommerce functionality and has rolled it into an affordable package.

Open Cart is fast becoming popular with developers as it is easy to set up and use, even though it is limited at the higher end. It is available for download for free and can be integrated with free software support and upgrades. The platform is easy to host and download and is light weight. The control panel allows for simple administration thanks to its intuitive nature. Information and tutorials can be gotten easily by web developers in India. Most importantly, it offers numerous payment gateways as options such as WorldPay, SagePay, PayPal and Web Payment software.

2. Angular JS

The countdown for making static pages obsolete has begun and features like Angular JS is what is responsible for it. While HTML is amazing at declaring static documents, it becomes less handy when declaring web-applications’ dynamic views. Angular JS provides a toolset for building frameworks that are suited to app development. It is completely extensible and works wonders with other libraries. Its features can be replaced or modified for suiting feature needs and development work flow. AngularJS allows website design and development company to extend HTML vocab for applications. The environment thus created is highly readable and expressive and swift to develop.

3. Open UI technology

Open UI has  become hot property when it comes to web development. As a heads up to rookies, it is an Open Source JavaScript UI library that is maintained by SAP and can be gotten under Apache 2.0 license. Open UI allows you to develop web applications that are responsive to all kinds of devices and can run on any kind of browser. It is based on JavaScript and uses JQuery as its base.

4. Motion UI, animation and videos instead of static images

Gone are the days when an image could excite web crawlers. This is the age of animation, videos and GIFs. Motion UI is the catchphrase for web development companies in India to swear by. It is a Sass library which is one of three sections of Foundation for Apps laid by Zurb. Developers swear by it for creating CSS transitions and animation. Motion UI allows the transitions on an app to be rich and smooth with pre-defined motion.

The latest version of the Motion UI has been enabled with an animation queueing system, flexible patterns of CSS which can work with all kinds of JavaScript animation libraries and has more options for robust transition.

More and more developers are using Motion UI as it allows prototypes of animated elements to be seamlessly integrated into websites. This would definitely do away with the usage of static images in 2017.

5. Material Design

Touted as Google’s conceptual design philosophy, Material Design outlines the way an app should look and perform on wireless devices. It deconstructs all bits- layouts, style and animation and provides guidance on usability, components and patterns.

Material Design has turned into a leading visual philosophy when it comes to designing. Designers are using it in different ways, particularly when it comes to layered interfaces. Layering allows one to stack different elements for creating a single experience which is a sight for sore eyes and is functional. Material Design is definitely defining the way people view and interact with different interfaces thanks to its clear usability guidelines and design.

6. One page websites

We have already bid farewell to the days when websites had several tabs and pages for a user to get confused over. One page websites have become the #1 choice for on-trend, modern companies. They look amazing and are easy to open on smartphone and other handheld devices. Scrolling through them is easier. Top web development companies make use of them for developing sites for single services. More and more people are opting for them. However, a lot of developers believe that there is an SEO challenge for them, as they entail only one meta description and one title tag. However, come 2017 and workarounds for them would be there too.

7. Use of Parallax effects

Parallax effects are like those things that you have used or referred to often without knowing the right term. It is one of the best ways of adding an extra dimension layer to a website. Parallax effects can be used for adding an amazing 3D effect to a website. In fact, it can now be gotten from the New Wix Editor.

We predict that these seven trends will definitely rock the web development world. Who knows what else will come up at the turn of the year!

Common ON-SITE SEO ISSUES That Screw Up Your Rankings

Having a website for your product is not enough; you need to market it well in order to drive traffic to it and increase visibility. Most websites rely on SEO for visibility to web trawlers and if you get it wrong, you might as well be OFF-site. After thoroughly analysing a hoard of websites, SEO whizzes have come up with a few common mistakes that pull back search engine rankings of a site.

The top 4 problems that even the best SEO Company in India has faced while creating websites for clients have been discussed below. If you are smart and fast enough, you should be able to avoid them.

  1. Duplicate Content

Gone are the days when article marketing was all about generic content stuffed with keywords. Google has become particularly strict about content and identifies anything to be plagiarized if it matches other pieces or there is a high resemblance.

duplicate-content

Around 50 percent of the sites analysed have thrown up the problem of duplicate content. Duplicate content may not have a direct penalty associated with it, but it does make your site lose the ability to choose the page to be ranked for. Search engines would be confused about the pages you want to be treated as landing pages in SERPS and they may even start competing with each other for a better ranking. Also, both users and search engines value the uniqueness of content.

  1. Meta Descriptions

Meta descriptions that appear in search results help web trawlers to decide whether they should take a peek at your site or not. Even though Meta descriptions do not directly influence the ranking of a page, it does end up influencing page CTR, which is crucial.

meta-description

Research has shown that even the best SEO Company has 30 percent sites which have duplicate Meta descriptions and up to 25 percent sites do not have Meta descriptions per se. A site audit tool offered by website Development Company in India helps to identify these issues. However, a web development company should try fixing them manually if need be. Those using WordPress as their site’s platform, the correct SEO plug-in shall help them set up rules to make sure that all content on the site has Meta descriptions.

  1. Lower Word Count

Around 18 percent of websites live currently, have lower word count than required. Word count is a complex SEO metric, as there is no minimum word count that has to be in a page. On the flipside, Google ranks pages which have more in-depth content. Normally, the search engine treats longer posts as ones with more depth, assuming there is no useless keyword word stuffing into it.

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Content is much like infographics, where the ones given with a context are more appreciated. Therefore, content writing agencies should focus more on creating well-researched pieces rather than those stuffed with keywords.

  1. Issues with Image Optimization

What website is complete without some flash GIFs and images? In the recent past, images have become integral to websites, thanks to the image search option introduced by Google. Around 1 billion page views are gotten by Google Image Search every day. If your images are SEO-ed(have Alt tags/Image tags), then you are likely to get more traffic through Google Image Search and pic-based social networking sites like Pinterest, Instagram, etc.

issue-with-image-optimization

However, image optimization may not be applicable to all sites. For instance, it is food and fashion blogs need it more than a tech website.

Correcting these problems will make it easier for internet marketing agencies to divert traffic to client websites. So get these small issues corrected for big influences on your rankings!

Comment below and tell us what more can you add.

9 FREE ebooks that you can’t miss if you’re a Designer

The future belongs to the CURIOUS.

Einstein had once said, “I’m not clever, I’m just very very curious” – the love for curiosity makes you clever and enhances your knowledge. At every stage of life, you are going to be learning, so today, we have put together a list of books for every designer to go through at least once in the lifetime.

As the world is always building ways to get everything on the web from clothes and commodities to even girlfriends, ebooks are very easily replacing the papers as they are convenient, cheaper and helps saving time, space, money and paper. The legendary writings are also turned into ebooks to increase availability and add to the convenience of people.

So, to be legends, carry these books wherever you go and make the best of their availability which probably older legends couldn’t at their time.

Here are the finest from the stack:

1. The Shape of design

the-shape-of-design

Much like the title, the book helps you shape your thoughts and help you question “why?”. Frank Chimero’s book inspires you to look at your work in a whole new light. You will surely have the dose of too many “Whys” after this one, but it will leave you insanely curious.

2. A Designer’s Art  

A-Designer’s-Art

Paul Rand, best known for his corporate logos, this man, achieved much beyond in his lifetime. Like which designer doesn’t know Paul Rand!

This book is a wondrous walk through his thoughts about design & art, a collection of his articles and many of his exceptional work examples like logo designs, book covers, magazine designs, and his children’s books.

We’ve all of his writes, suggest you should collect all too!

3. Type Classification eBook

type-classification-ebook

Are you trippin’ over typography? ‘Coz we are! Like all the time! This particular ebook is a free tour of the history of 10 broad type classifications. You can totally multiply your typography-quiz winning chances with this book. It has 10 type classification, their history and key characteristics to teach and will build a basic foundation about typography. Need more reasons to get it? – It’s free.

4. The Vignelli Canon

the-vignelli-canon

Massimo Vignelli, Oh just his name is enough to have a quick flashback of his iconic works! Remember 1972 New York subway map? Ain’t nobody could have been more perfect!

1972-new-york-subway-map

This historic man has been an example to all the passionate artist. He didn’t just like to create good design: he was also passionate about sharing its principles, rules, and criteria so others could do the same.

This book is of particular importance in which he has shared his principles to lead the designers towards the realm of perfection, and we mean “Perfection” nothing less, only if you virtue his teaching in The Vignelli Canon! To those who had listed this book in their list, you can get it now for free, so get it, Now!

5. The Building Blocks of Visual Hierarchy

the-building-blocks-of-visual-hierarchy

Web Designers, this is your book!

Get this ultimate guide to correctly focus on the elements like size, colors, space, layout, and style. The Building Blocks of Visual Hierarchy builds clarity over visual hierarchy, how style affects visual understanding and has 18 examples of the best sites for you to scrutinize your creations and match the best on the web.

6. Flat Design & Colors

flat-design-colors

We virtue flat design! We believe it’s simple design. This free ebook will take you deep into the techniques for creating web designs that are flat and interesting. Comprehended tips and examples from expert designers of Google, Squarespace, etc. is sure to give your love for Flat design a shoot.

So give us a reason not to get this freebie and be left out.

7. Design’s Iron Fist

designs-iron-fist

Want to do your best? Learn from Jarrod Drysdale.

Designer’s Iron Fist is a continuation of his another infamous ebook, ‘Bootstrapping Design‘. This ebook is a compilation of his essays and advice to the designers. It essentially helps you to counter the doubt and the fear that every new artist has, while it also helps you build the courage to market your work and think like a designer(Well, we don’t know what that particularly means, we all think the same here, we think Creative).

8. Pixel Perfect Precision Handbook

pixel-perfect-precision-handbook

If you haven’t heard of this book, baby you’ve got a loooong way to go, so start today! It’s a 214- page bible for designers. This is a guide to best practice with Pixels and Photoshop. Like the title suggests, Pixel perfect precision, this book teaches you just that! We’d probably not even believe you’re a designer if you are not precise with every pixel of your design.

9. The Creative Aid Handbook

the-creative-aid-handbook

The last one is a creative overdose by Kooroo Kooroo.

The Creative Aid Handbook is the first thing you should lay your hands on when you have a creative task to nail. The creators say “It’s a mini resource for your creative projects and food for your creative thoughts. We’ve included our own valuable references and resources we know and trust as a means to help you get your projects done. We want to give you the creative push from a direction you may not have thought of, be it informative, inspirational, or simply entertaining.” Need we say more?

Stay tuned for our next list of ebooks for Digital marketing.