Instagram stats that will make marketers raise a brow

Instagram Statistics for Every Marketer

Today, Instagram is one of the ruling applications in the digital market allowing people to share personal moments with the world. However, as opposed to the current scenario, the photo-sharing app’s server crashed too often when it was launched in 2010. So, what brought about this turn of events?

Kevin Systrom, Instagram’s cofounder credited luck when questioned in an interview on NPR podcast – ‘How I Built This’. He said, ‘I have this thesis that the world runs on luck. Everyone gets lucky for some amount in their life. And the question is, are you alert enough to know you’re being lucky or you’re becoming lucky.’

But, it was more than just luck. From adding a number of innovative filters to making the app an open network, Kevin Systrom and his cofounder Mike Krieger, cleverly built Instagram to what it is today. Thanks to their ingenuity, novice photographers now have a platform to show their talent to many, fans get to become up close with famous personalities and know about brands like yours.

Instagram is developing persistently with its popularity ever increasing. Its feature – ‘Instagram Stories’ which was added in August ’16 already has more than 150 million daily active users. It wouldn’t be too wrong to wonder what Instagram has next in store.

With all the rage that it has created in the digital world, Instagram has become an indispensable tool for marketers. Here is a list of Instagram statistics that will tell you we are right.

Instagram’s User Statistics

1. More than 600 million users active use Instagram every month

If your manager asks whether people actually use Instagram, you can rigorously nod your head in a YES. The love for this photo-sharing app is evident from its huge active user base of more than 600 million people. Some will indeed doubt how “active” the user base actually is, but then sceptics can be preferably ignored.

2. More than 40 billion photos till date.

40 billion photos is just so mind-boggling! With an average of 95 million photos and videos being shared per day, Instagram users have posted more than 40 billion photos till date. Since its launch in 2010, Instagram has seen photos that are more in number than the population of dear Mother Earth in just 6 years!

The usage of Instagram shot up through the sky since Facebook took over Instagram. The photo-sharing app users share 95 million photos and videos at an average, indicates Instagram statistics. This number will certainly rise in upcoming years. Being a global businessman, you may ask how beneficial Instagram is as a marketing tool. If you think, Instagram’s user base is limited to Americans only, then you are utterly wrong.

3. 80% of Instagram’s user base consists of Non-Americans

In June 2016, Instagram stated that 80% of its audience are from countries other than the United States. This suggests that high advertising revenue can be earned globally. A report by eMarketer predicts that Instagram’s mobile ad revenue will be $2.81 billion in 2017, of which 10% accounts for Facebook’s global ad revenue. In 2016, Instagram approximately, made a business of $1.53 billion through mobile ad revenues which was a 144% increase year-over-year and amounted to 8.4% of Facebook’s global mobile ad revenue. If you further doubt that Instagram is used by a certain section of population then allow us to prove you wrong.

4. 31% American women and 24% men use Instagram

Instagram is viewed as the best platform to share photos and videos by people of different age and gender. But it is observed that women fancy it a tad bit more.

According to a study by Pew research centre of U.S residents, women like Instagram more than men. While 31% of American women use Instagram, men lag behind them with only 24% using the photo-sharing app.

Similar difference is observed in case of teenagers too. You can easily sell your brand to teenage girls as compared to boys. 23% girls aged between 13-17 years use Instagram as opposed to 17% boys.

5. The like “button” is struck 4.2 billion times a day

Instagram is the best way to engage your customers. If you have a platform which does not cost you to get likes from your customers then why not use it to the fullest? According to Instagram, users hit ‘like’ about 4.2 billion times per day.

Instagram’s Business Statistics

6. 70.7% business brands will use Instagram in 2017

Instagram has become the ‘go-to’ market for many business brands. Out of the top 100 brands, 90% use Instagram as promotional platform. According to brandwatch, 96% U.S fashion brands are active on Instagram. It is estimated that in 2017, 70.7% of all U.S companies will have an Instagram account.

Forrester conducted a social media study in 2016. It reflected the online marketing strategies of top 50 global brands. The research study assessed 2,489 posts of 249 different brands and the 11.8 million user interactions that happened over the posts. They gathered data about top brands use of social networking sites, the number of fans they have accumulated, the number of times they post on social sites and the user interactions over their posts. It was found that over 1 million Instagram user follow a top brand which is 5X the followers in 2015.

While top brands post 4.9 times every week, it is evident that to rank amongst the top brands, one should post atleast 5 times per week on Instagram.

7. Standard filter is used by 60% top brands on Instagram

Instagram helps create a brand name. Having a customised aesthetic look for your brand will assist you in this task. WebDam’s visual social media report showed that 60% top brands use one and the same filter for all their posts.

With several filters available at your disposal, pick one and stay loyal to it.

8. Instagram activities of B2C marketers will increase more as compared to B2B marketers.

It is very unlikely for businesses to learn about other businesses through a photo-sharing app. However, Instagram is a blessing for all B2C businesses. It can be used extensively to increase sales and prompt customers to make a purchase.

With all these statistics being made available, you can now craft the best Instagram marketing strategies to create brand identity and improve your sale.

Level up your online reach through influencer marketing

High Time to Explore Influencer Marketing

Influencer marketing is an online strategy wherein you get influential people to endorse your brand products and services. Through key leaders, you spread your brand’s name to large masses. This is an effective marketing tactic, since authoritative personalities help gain credibility amongst consumers by championing the brand products. Influencer marketing is a way of making your brand reach many. It not only creates brand awareness but also helps in amassing more followers, pushes consumers to give your products and services a shot, and ultimately increases sales.

What makes an influencer marketing campaign successful?

One might assume that influencing audiences through social leaders is all that it is to influencer marketing. However, it is that, and much much more! An effective influencer marketing strategy will be based on following considerations:

  • Knowing your target audience

    One should know and accept that not everyone out there is your audience. Knowing your target audience helps you pick the type of social influencer that you would want to promote your brand.

  • Identifying suitable influencer

    Finding an influencer from your niche is essential. This will help create a better impression on your target audience. It isn’t very necessary to opt for the most influential people from your field. Micro-influencers can also do the job quite effectively.

  • Defining your goals

    You need to know what you want to achieve through extensive influencer marketing campaigns. This helps in getting desired ROI since you will be hiring the influencers either by paying them or by providing the products and services free or at discounted price.

  • Keeping a track of success

    Tracking success will let you know whether your influencer campaign is creating the desired effects. It will help you in knowing how fruitful your strategy is proving to be. Success can be measured in terms of brand awareness, rise in followers, increase in sales, etc.

How to find key influencers?

Much thought needs to be put while selecting an influencer for marketing your brand. But first, you need to find influencers who are capable of building brand trust amongst their fan base and beyond. Following are a few ways of searching for influencers who are creating a buzz in your field.

  • Search Engines

    Search engines can be used for finding people who are writing and talking about your field. This includes visiting several websites, navigating through them to obtain contact info and noting them down using a spreadsheet to keep a track. Although this may seem to be a time consuming task, it yields great results. It helps you find more people from your niche and also provides you an opportunity of expanding your network.

  • Social networking sites

    Social networking sites are significant places to find worthy people belonging to your field. Social sites like LinkedIn, Twitter, Facebook, Google+ are equal to mines of influencers. Find industry leaders who have remarkable fan base by using the search function and follow them.

  • Social influence measuring tools

    These are the most effective in finding influencers from your industry. Social influence measuring tools crawl through websites and social media sites, collecting data about fan base, analysing interactions and then ranking people according to their influence based on the gathered info. These tools make it extremely easy for you to find authoritative figures in your industry. Klout, BlogPluse, Technorati are a few such influence measuring tools.

Awakening trust for your brand amongst consumers is a must and influencers can do this job efficiently. By promoting your brand, they can build faith amidst their followers and develop credibility for your brand. This will in turn raise your audience base and create a brand identity. With all the evident benefits there is simply no reason to ignore the highly productive influencer marketing strategy.

Growth Hacking: A Blend of Marketing Ideas to Expand your Business

Startups are emerging every day and entrepreneurs are being born by the minute. Yet, growth hacking seems to be an ambiguous term for many. Growth hacking is nothing but formulating out-of-the-box marketing strategies for expansion of your startups. It is no rocket science but can be actually seen as a methodical fusion of traditional and new marketing strategies. A growth hacker will experiment with distinct marketing strategies to earn more customers, increase ROI and gain a competitive edge.

Embracing new trends is vital in growth hacking. Matching steps with the changes and adopting marketing strategies that complement these changes will help you stay ahead. Growth hacking can never be comprised of just a few tactics. It is an indefinite sea of potential ideas whose execution will profit your business 10X times.

Let’s see how growth hacking contributes effectively in expanding your startup.

  • Attracts Potential Customers

    Strategies like quality blogging and guest posting will drive more audience to your business website. These visitors can be your potential clients. Guest posting is a tactic that assists in increasing the customer base. With new people reading your quality guest post everyday, more want to know about you and your business. Forum marketing is another strategy that helps you establish brand name. Participate in discussions, answer questions related to your field and build reputation.

  • Engages visitors

    Effective growth hacking techniques help engage new visitors as well as re-visitors. Marketing strategies when implemented with a twist, grab visitors’ attention and keep them engaged. A well-developed website that depicts an interesting story about your business startup can be seen as an effective growth hacking strategy to draw visitors’ attention. Visual infographics are currently creating a furore in the online market. Infographics grab readers’ attention by using visuals as a leverage.

  • Converts leads into customers

    Unique selling proposition is a growth hacking tactic that works like magic in converting leads into paying customers. This also helps increase the sales. Another beneficial strategy to convert leads into customers is email marketing. Sending customised emails to subscribers can turn them into potential buying customers.

  • Maintains customers

    Growth hacking aids in maintaining all the customers that you have acquired through all your rigorous efforts. Making it easy for customers to find the previously viewed content, keeping in touch with them and presenting new, exciting offers to them are a few such strategies that will help you retain customers.
    The ‘survival of the fittest’ game is on and without constructive tactics your business will drown in the competitive world. Growth hacking has the potential of creating a magical effect and benefiting your business significantly.

  • #Bonus

6 Growth Hacking: A Blend of Marketing Ideas to Expand your Business

Happy To Have A Horrible Boss

Baring teeth, head shaking side to side, a drawn looking face and eyes seeing red! These are the typical symptoms seen in an employee exiting the boss’s cabin after having a “session” with him. This session usually depicts the boss grilling the employee with hands flying in every possible direction and the worker saying, ‘Yes Sir, No Sir, Okay Sir and Sorry Sir’ with head bowed down. While the bosses keep blowing the trumpets of ‘look-who-is-the-most-powerful’, it is the employees that take a blow suffering from stress, low self-confidence and lack of passion for work. So, how are we happy to have a horrible boss, you wonder? Well, why concentrate on all the negatives when you can see the benefits for having a bad boss, if you shift your focus jussst a little bit? A little bit more, a little below. Yeah, there you see all the benefits!

  • Be Responsible

    You tell yourself. Having a horrible boss pushes you to be more responsible. You take complete responsibility of the entire project/work that has been assigned to you. Right from defining the objectives, executing them to reviewing the completed project and preparing a report, you do it all. You look into every minute detail to not give your boss a chance to belittle you. You tend to give your 100% and sometimes a little more than that.

  • Capabilities are tested in the darkest hours

    Calling it the darkest hours might be going a little overboard, but nonetheless, horrible times with bosses test your capabilities. It elbows you to improve yourself and do better everytime. You go that extra mile to achieve perfection which lets you know that you are so much more capable than you gave yourself credit for. Evidently it helps in your betterment.

  • A big NO to excuses

    You just stop giving excuses, even the genuine ones. You know your boss is anyway going to trash them. You try and overcome every other problem in your way to make your work a success. You leave no leaf unturned to solve the issues that have the potential of turning into excuses in your boss’s hand. You become accountable for all the hurdles facing you.

  • Humility is the best policy

    A bad boss inadvertently makes you humble. Humans have a tendency of thinking very highly about themselves. A little taste of success and we start gloating, flying high on the wings of smugness. Horrible bosses keep us grounded. One discourteous look from our boss clearly saying, ‘what crap is this’, and we realise it is time to return to our dear Mother Earth.

  • Opportunity to show your mettle

    Having a horrible boss can sometimes place you in extreme situations. This is the time where you get a chance to show your spirit. It takes a lion’s heart to carry on through difficult times but they are also potent to make you rock solid.

    Now that we have seen the benefits, we can safely conclude that having a bad boss can be seen as a boon than a bane. And would it be too wrong to wonder whether behind all the rude façade that bosses put up, their underlying aim might be to see everyone working under them perform well in every aspect of life? Yeah, does sound like a compelling figment of imagination, but it is a compelling one nonetheless. So, the next time you are pumping your chest and boasting to your colleagues about how you “showed the boss”, take a peek at your boss to see if there is a little of Elon Musk, the Tesla/SpaceX Founder, in him/her

5 Tools Everyone in The Content Marketing Industry Should Be Using

Irrespective of the kind of business you are into, publishing content has become imperative in order to survive in the market. But however much good and well researched your content be, all the effort put in composing it can get poured down the drain if you do not have a well-designed content marketing strategy. And the bottom line to being able to market your content in a great way is to use some swank content marketing tools that do a good job for you and your website. Rest assured these tools will help you and your portal gain the popularity you need to create a distinct impression standing out from the crowd.

Some good Content Marketing tools make this a whole lot easier and less time consuming are:

1. Trendspottr

Staying ahead of the content curve is a tough thing to do in today’s time. Why not have a little help on content writing for websites? Trendspottr allows you to check out the early signs of topics waiting in the wings to trend, viral #hashtags and budding influencers. You can engage with your audience better by sharing trending and engaging stories and videos. You can also measure the negative and positive sentiments associated with each trend, breaking it down to granular levels of excitement or fear. With Trendspottr you can Be assured of being ahead in the race, rather than be huffing and puffing to keep up with the Joneses.


2. MixPanel

If you are looking for an analytics tool that works smoother than Google but is not as complicated as Linux (!), then MixPanel may be the right option for you. MixPanel has often been touted to be better than Google and you don’t need to be a genius to use it. Features such as user segmentation, retention analysis and funnel reports are there for your VIRAL content along with much more. You can make in-app surveys, set up A/B tests on your mobile apps and also send customized messages to users according to their online behaviour. It is an event based analytics tool that works in the real time, therefore offering you almost instantaneous analysis on all things online!


3. Tomoson

Content is hardly limited to websites nowadays, and you need to think of ways to rope in influencers and bloggers within your content marketing strategy. Online marketing companies should use Tomoson, which is a one-of-a-kind software tailor made for influencer and blogger outreach. It has numerous registered bloggers and you can streamline your search according to interest areas along with metrics suited for internet marketing services like Facebook likes, website traffic along with Twitter followers. You can upload your products for reviews and giveaways, and also connect directly with bloggers for special promotions.


4. Tagboard

On the face, Tagboard appears to make use of #hashtags to search and collect public social media within nanoseconds of them being posted on FB and Twitter, among other sites. Its numerous tools allow you to select specific posts to broadcast on big displays and television and feature on websites. Tagboard allows you to do that checks for where hashtags are used in real time and measure the sentiment around them. Using the popular positive sentiments you can create the tagboards that are to be uploaded. It is an amazeball way of magnifying your best-est and freshest content.


5. MailChimp

Top digital marketing services always put emails on a high priority list when it comes to content marketing. And MailChimp is here to help with the monkey business of sorting your audience according to the content marketing strategy. You can set up email lists, execute email campaigns, handle unsubscribe requests and track responses. Online marketing agencies can also set up RSS feeds directly from company blogs onto MailChimp so that the latest entries are automatically sent to the addresses included in the mailing list.


Try these tools out to see your page views shoot through the roof!