Virtual Reality – The Next Big Tool for Marketing

Virtual Reality has successfully paved its way from the gaming arena to the marketing battleground. Soon we will find augmented and virtual reality to be a part of our daily lives. Marketers around the world have already taken notice of it and are exploring it to its best value.

Let us take a notice of those brands that have already ‘felt, seen and touched’ success through virtual reality.

  • McDonald

    One of the coolest marketing strategies was McDonald promoting their Happy Meal Box by turning it into a virtual reality toy box. People can reconstruct the happy meal box into a goggle and use it to play the game named Slope Stars. Although they haven’t yet started the concept in all countries, it was launched in Sweden on trial basis.

 

  • Coca Cola

 Coca Cola rolled out their Christmas promotional campaign using Virtually Reality in Poland. Using the modern technology, people could ride a sleigh and virtually visit different villages as a Santa Clause. With this, Coca Cola introduced the people of Poland to Virtual Reality and effectively showed off their brand.

 

  • Volvo

    Volvo hopped onto the opportunity of supporting the launch of XC90 SUV with the use of Virtual Reality. It launched an app using which, people can sit in the cockpit and have an ideal ride. Although the experience did not seem to be very real, it was a clever way to capture people’s attention and make them curious enough to take the virtual ride.

 

  • Patron

Ever thought a Tequila company would use Virtual Reality to market their product. If you are nodding your head in negative, then you need to see Patron’s 360° virtual journey of their product. A perfect blend of live action and animation, this ad gives us an inside look on how their Tequila makes its way to grand parties. We say Cheers to their impressive marketing strategy!

 

  • Merrel

Awesome, amazing, speechless are just a few words people used to express what they felt about Trailscape – a virtual hiking trail created by Merrel to launch their new hiking boots, the Capra.  It proved to be one wild hiking experience for adventurers. Till date, this marketing campaign using Virtual Reality has proved to be the most powerful.

 

Virtual Reality is bound to make a huge impact on marketing strategies in near future. It is time to explore the option and use it to the fullest.  The numerous other areas where Virtual Reality can be used are – Expeditions, archeological surveys, space explorations, concerts, real estate, etc. Using VR you can provide an exceptionally memorable experience to your customers. By delivering a near real feel, you can influence customers and incline them into buying your products.

Learn to manage the hyper-Pen tool and do wonders, literally!

Many newly learned Graphic Designers are most scared to use the super tool, but the Pen tool in the illustrator is a boon and not a pain. Yes, it’s true, to get a hang of this tool requires a lot of brick breaking and practice. It has also been noted that designers feel, using this tool has made their designs, quicker and them, efficient. So here are the basics so that you can use to Bend it like Beckham!

Introduction to the Pen Tool:

Pen tool has four sub-tools inside-

Pen tool(P), Add anchor point(+), Delete anchor point(-) and convert anchor point(Shift+C).

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Along with these, one main element of the tool is bezier handle which is used to create the curves and manage the drawing using the anchor points or also to relocate the anchor points. The basic fundamental of Pen tool works on creating anchor points and then joining them to draw lines and curves. Sounds easy? Not really easy, my friend.

Here is a quick cheat sheet that will help you understand this tool and make your design life easier:

1. Draw straight line

Select the pen tool and create anchor points, each point will create a connecting straight line.
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2. Create curves

Use pen tool to create anchor points, as you create the second point, you can use the bezier handle(each point has a handle) to turn the straight line into a curved line. [Image]

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3. Add anchor points

Move your cursor over a path(straight/curved), the cursor will automatically turn into ADD anchor point tool. You can click on the path and add as many anchor point you want on the path and use them to give a definition or mold the shape you are trying to make.

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4. Delete anchor points

As the name goes, select the delete anchor points tool and click on the anchor point you wish to delete. You could also hover your cursor over the existing anchor point to convert your cursor into DELETE pen tool.
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5. Move anchor points

You can also move the anchor points, without deleting and adding new ones. Simply hold CTRL/COMMAND and select the anchor point you wish to move. The cursor will turn into direction tool and then you can drag the anchor point to re-position.
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6. Move handles

With the pen tool selected, press CTRL/COMMAND the cursor will change to Direction tool. Use this tool to pull or drag the handle and alter the line/curve.
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Here are ultra useful tutorials by Swerve Designs and Benny Qibal to help you create wonders with the handy- Pen tool:


Emotional Marketing: It’s time to pull the right heartstrings

Ever felt a tug at your heartstrings while watching an ad? Did it prompt you to buy the product or recommend it to others? We bet you have encountered this many times. Emotions play a major role in forming our thoughts about brands and products.

Articles and ads that ride high on emotions show a better possibility of making people share and buy more. If you are a marketer, you might have observed that many successful brands promote their products through ads that are drugged with emotions which are sure to make people float high on sentiments. Although many are proposing customer psychology to be a fairly new marketing formula, many brands have been using it since ages to instigate people into buying their products.

  • Happiness/Positivity

    According to The New York Times article, people tend to share articles that are positive as opposed to those that bear a negative vibe. Isn’t that awespiring? Frankly speaking, it isn’t very surprising, given that we humans thrive on happiness. Brands should capitalize on this emotion since happy feelings stay with people even after the brand moves out of sight. When they see the brand again, they recall those happy feelings which prompt them to buy the product or recommend it to others.

  • Sadness

    In recent years, sadvertising has trumped all other emotional advertisements. Sad ads or articles need not necessarily make people shed tears or make them cry their eyes out. It should primarily move something deep inside them. One such perfect example is the TVC Thai Life Insurance ad that effectively captures the essence of sadness. While promoting your product or services through such ads or articles, it is however necessary that they should have a ‘feel-good’ factor.

  • Anger

    Anger is a negative feeling, but if done rightly, advertisements invoking anger can stir people and provoke them to take some action in the spur of the moment. Such ads or articles should be thought arousing. You will find one such ad closer to the home-Tata tea ad. It is observed that such ads go viral when a dash of inspiration or surprise is added to it. These ads hold the power of changing people’s outlook towards everything and encourage them to take a rightful stand

  • Fear

    Fear activates an alarm and instigates an urgency in people to take some action in order to escape the situation or find a way out of it. Some imminent danger or threat pushes people to do something. The instinct to survive is most prominent feeling in humans that drives us to react and overcome the difficulty. The ad below makes a statement by pointing out the immediate threat of irresponsible driving.

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Visuals have a greater impact than words is no new thing to know. Using them rightly to evoke valuable meaning, marketers can reach out to consumers in a more effective way. Above are just a few emotions that you can use to build your advertisement or article around. Communicate powerfully with customers through emotional marketing and successfully deliver your brand message.

13 Sins a Rookie Graphic Designer is
bound to make, you better not!

Without any ado let’s directly jump onto the mistakes, or rather let’s call it ignorant mistakes that designers tend to make which will surely hurt your ego when you meet the critics later in your career.

1. Don’t flatten any PS file, it will hurt!

Don’t ever do that, who knows the prickly client might want you to make a minor change (: or You, if you’ve got attention to details like us, you might want to change something to make the design perfect or have to correct a wrong copy. Flattening the file will merge all the layers and ta-da you’ve got busy again!

2. Comic Sans- is declared to be a taboo word by the residents of planet earth!

Get rid of the thought that comic sans is even a font type. The funny looking comic style deserves to stay in the children comic books and nowhere else, NOWHERE ELSE! If you respect yourself as a designer, don’t even use it in comic books!!

3. Bleeding space, forgot that, really? I could cut you into pieces, says the print!

Do you want your design to be cut? Then why you no consider the bleeding margins! Especially for print media, it is a must to maintain a bleeding area, which is allowed to cut when sending any design to print.

4. Not saving files with proper names, causes Mary to search all her files AGAIN!

Oh, aren’t you one of those Rookie designers who have tons of laziness filled in you? Time to get organized. Saving the files with proper names will eventually help you save time, not mistakenly delete any file, and have things ready instead of searching a million files again and again.

5. Create a logo that works print and media both or you will be left alone.

Your logo design is not going places if you design keeping in mind only either of them. While designing a logo there are a certain set of rules you need to abide by.

6. Not proofreading the copy makes you a loser!

Read it again. A small typo can make your design of no use to your client. Have you heard -Once on the internet, it can never disappear. Don’t stain your career, with wrong grammar! You could even use online plugins like the awesome, Grammarly! We do too!

7. Centre aligning too much text will show your audience away.

Centre aligning too much text makes a shabby design, plus your readers are going to have a tough time. Additionally, it may cause a fatal unbalance to your design. Save your design by justifying or left/right alignment of the text.

8. Kerning a font is a battle! – And you must not lose!

Remember- No kerning is better than bad kerning! If not done correctly, your text can even be misread and there are enough examples of such blenders on the World Wide Web.

9. Being impatient with PS clipping tool will take you back to 1960s.

A poorly clipped image will make you look very unprofessional and unresourceful. Remember bad photoshop in old movies? Sometimes you just need to spend some good time clipping your image and the hard work will pay off!

10. Looking on stock websites for logos proves you a fool!

Is that where you go? If you are looking for logos on Free Stock websites, why are you even a designer! Yeah, the first rule of being a designer is using your own brains. Moreover, your client might just run into some copyright issue for copying a logo.

11. Using RGB for print is like jumping in a pool of crocodiles, you will be bitten!

We won’t say anything if you mistakenly use CMYK for a digital media design but using RGB for print media will throw back your design in a miserable way. It is a mandate for you to know the difference between both and know that you must not use RGB for print.

12. Raster is not wise, use vector!

Raster format is encompassed of pixels, vector encompasses pathways. This allows ease of editing and resizing whenever required.

13. Overdoing shadows and embossing will be embarrassing…

Not everything requires a shadow or embossing nor does everything looks beautiful with it. It will in turn make your design very tacky which is out of style and is never coming back! Your design will shout it out that you are an immature if you go for it unnecessarily.

Let us know in the comments below, if you have anymore tips for the designers reading our blog.

8 Steps to Master Social Media Marketing

Drafting a social media marketing plan, are you? We feel your pain! Coming up with an effective social media marketing plan isn’t an easy task. But, do we turn a blind eye towards it just because it seems difficult? Social media has become a vital marketing channel today and ignoring it is no more an option. With the right strategies falling into the right boxes, social media marketing will shoot your business to the zenith of success or maybe, at least get you closer to it.

What is commonly observed though, by our oh-so-sharp brain is that many brands jump into social media marketing without any solid plan. Remember the age-old saying, ‘when one fails to plan, one is planning to fail’? Without planning, there is no way your business can survive the giant called social media. A plan will give you direction to strategize, implement and succeed. If you want to walk the path of mastering social media marketing then following are a few check-posts you need to stop it.

1. Set your Goal

What do you want to achieve using social networking sites? If you have a mission statement that answers this question, then it means you have narrowed down your objectives and your goal. Your goal will let you know whether your marketing strategies are yielding the right results. In case your aim is to expand your network then actively participating in discussions on forums and connecting with the right people will help you achieve it.

2. Determine your social media sites

While ignoring social media is not an option, being active on every other social media channel can also be very taxing. So, it is necessary to narrow down your options. You need to find out which social platforms can prove to be beneficial for your business. Quick notes- Facebook is by far the most loved platform, best to spread awareness about your brand. Twitter and Instagram are channels that will help you gain more followers and increase your customer base. While Pinterest is beneficial for ecommerce businesses, Google+ is advantageous for tech companies and marketing individuals.

3. Know Thy Target Audience

You cannot aim for the bullseye without knowing the target. Similarly, you have to identify the right audience and then set your marketing strategies. Additionally knowing the buyer persona will help you draw highly focused marketing strategies. A few parameters to know about audience are- age, location, most used social networking sites, etc.

4. Identify Opportunities

It isn’t very difficult if you quit playing the blind game. Social media presents loads of opportunities. All you need to do is pick the ones that can turn into the golden egg-giving geese. An opportunity can be nothing less than an opening to online success. Draft eye-grabbing campaigns and engage your audience on social media sites. One such opportunity that currently allows large-scale engagement on social media is live streaming that is being openly welcomed by many businesses.

5. Create fresh, relevant content

Today, every other human being is on the run and want quick answers to their queries. One must understand, that social media user is on a lookout for content that is compact, precise. While curating such to-the-point content, it must also be fresh because no one likes to read repetitive content. Also, don’t forget to give a touch up of engaging visuals to the content. Relevant images, videos, infographics have the power of making users take your notice.

6. Utilize social media management tools

Social media management tools are truly a blessing. Schedule your posts on social networking sites using these tools and be free to put your time to better use. By automating the workflow, these tools increase the productivity of marketing. A few of these tools not only help you in organizing your posts but also provides you with analytics and keeps a track of messages, mentions on social media sites. Isn’t that the perfect example of ‘life-made-easy’?

7. Track & analyze success metrics

You don’t essentially have to turn into Sherlock Holmes and start an investigation. Here too, tech-savvy tools are present to your rescue. They collect all the necessary data which you have to analyze and use to the fullest for optimizing your social media strategies. Conversion rate, time spent by the user on your posts, brand mentions, user reactions to posts, total shares – these are just a few parameters that will help you determine your ROI. Audit your data, check if your marketing techniques are yielding the right results, and modify your strategies if need be.

8. Connect with influencers

You can take your social media marketing strategy a notch higher by approaching an influencer to endorse your brand across social media channels. These influencers have large follower base who are driven to follow you when they advocate your brand name. Influencer marketing makes your brand reach many and develops trust in people. Authoritative figures in a way push your customers to give your products and services a chance. Increase your fan base, raise brand awareness and gain higher ROI by approaching an influencer.

Being a master of social media isn’t every other person’s cup of tea. But these 8 steps can definitely pave the way to social media success. So follow these steps and see your hard work bear sweet fruits.