It can be easy to mix up Copywriters and Content writers. After all, both seem to be handling the same thing, developing content! But there is a substantial difference.
The two serve different marketing purposes, so you need to understand how they contrast.
A content writer is one who writes …content! A simplistic definition but it captures the fact that content writers develop a wide range of content that is essential for content marketing.
The main aim of content writers is to develop awareness for the brand in question and do it in a way that offers value to readers. It is not necessarily focused on sales, although getting leads remains one of the goals.
Content writers typically write in depth about a topic and use an engaging or interesting approach to inform, entertain or educate. Journalists also broadly come under this definition but generally, they aren’t described as content writers
The kind of writing content writers handle include
- Blog posts
- Social media
- Video scripts
- Web page copy
- Magazine/newspaper features
A copywriter is someone who writes material that advertises or markets a brand. The focus of a copywriter is grabbing the attention of the viewer/reader, communicating the brand’s USPs succinctly and convincing him/her to buy.
Typically, the copywriter specializes in advertorial content that is often in short-form. Some examples are
- Ad taglines
- Copy for promotions
- Email marketing
- Sales letters
- Press releases
- Copy for press/TV ads
For a copywriter, it is important to identify the brand messaging that will work with customers and communicate it in an impactful manner enough to push them to buy
While there is a definite overlap between the two kinds of writers, the skills needed are different plus they also work differently.
Get The Right Talent
A writer often can handle both types of content or writing. But businesses must recognize which kind of writer is suitable for their different needs.
Marketers must ensure their content strategy and approach is attuned to defined marketing objectives and the right talent is being used. Some guidelines:
- What is the marketing goal of your content strategy – brand awareness, leads, audience engagement?
- What content elements– ads, email marketing, articles – are your planning to use?
- What resources do you currently have access to currently?
A reputed content marketing company is essential for reaching your business goals.