Content writer VS Copywriter. What’s the difference?

It can be easy to mix up Copywriters and Content writers. After all, both seem to be handling the same thing, developing content! But there is a substantial difference.

The two serve different marketing purposes, so you need to understand how they contrast.

Content Writer

A content writer is one who writes …content! A simplistic definition but it captures the fact that content writers develop a wide range of content that is essential for content marketing.

The main aim of content writers is to develop awareness for the brand in question and do it in a way that offers value to readers. It is not necessarily focused on sales, although getting leads remains one of the goals.

Content writers typically write in depth about a topic and use an engaging or interesting approach to inform, entertain or educate. Journalists also broadly come under this definition but generally, they aren’t described as content writers

The kind of writing content writers handle include

  • Blog posts
  • Social media
  • Video scripts
  • Web page copy
  • Magazine/newspaper features
  • Copywriter

A copywriter is someone who writes material that advertises or markets a brand. The focus of a copywriter is grabbing the attention of the viewer/reader, communicating the brand’s USPs succinctly and convincing him/her to buy.

Typically, the copywriter specializes in advertorial content that is often in short-form. Some examples are

  • Ad taglines
  • Copy for promotions
  • Email marketing
  • Sales letters
  • Press releases
  • Copy for press/TV ads

For a copywriter, it is important to identify the brand messaging that will work with customers and communicate it in an impactful manner enough to push them to buy

While there is a definite overlap between the two kinds of writers, the skills needed are different plus they also work differently.

Get The Right Talent

A writer often can handle both types of content or writing. But businesses must recognize which kind of writer is suitable for their different needs.

Marketers must ensure their content strategy and approach is attuned to defined marketing objectives and the right talent is being used. Some guidelines:

  • What is the marketing goal of your content strategy – brand awareness, leads, audience engagement?
  • What content elements– ads, email marketing, articles – are your planning to use?
  • What resources do you currently have access to currently?

A reputed content marketing company is essential for reaching your business goals.

5 Tips For Designing An Effective Facebook landing page

With nearly 2 billion monthly active users, Facebook tops all social media channels as an engagement platform. A recent research report reveals that 93% of marketers now use Facebook advertising regularly.

Clearly, the importance of Facebook for businesses can’t be underestimated.

Boost The Efficiency Of Your Facebook Ads With Landing Pages
Facebook landing pages are just like regular ones on your website, except they are placed within Facebook itself.

Published under a custom tab within a Facebook business page, the landing pages are favored as the destination for Facebook ads.

This is because the main Facebook business page is crowded. A visitor may get distracted with all the other elements on your page – the videos, content writing posts etc., reducing the efficacy of the ad’s CTA and conversions. It also difficult to effectively display content related to the ad on the main page.

Facebook landing pages can be tailored to your marketing campaign providing the visitor with targeted information and a clear call-to-action.

Making Your Landing Pages Impactful

Your Facebook landing page is valuable real estate that you need to leverage carefully for best results.

Here are 4 top best practices for designing landing pages:

Focus on Intent

Make your landing page tailored to what you want your visitor to do. Make sure to have a clear and single call to action such as sign up for updates, download report, join webinar etc.

Match Headlines and images with Ads

Your ad and your landing page must sync in terms of its headlines and taglines as well as the look and feel. Your graphic design company must give a consistent design so that the visitor gets a seamless experience while moving from the ad to the landing page.

Aligned With Brand

Make sure to make the landing page aligned with your brand’s imagery and design philosophy. A poorly designed mismatching landing page that sticks out like a sore thumb in your Facebook page can negatively affect visitor perceptions.

Optimize for Mobile Devices

Mobile traffic has today overtaken desktop traffic. So make sure to have your landing page optimised for mobile devices. The viewers should have a smooth experience regardless of the device used.

Optimize for Speed

Your page loads need to quickly so as to not lose the attention of your visitor. Tricks such as cutting down heavy images, graphical elements and embedded content can help.

With an experienced content marketing company, you’ll get Facebook landing pages that’ll enhance your conversions.