Let’s be honest, customers don’t really interact or buy from a website just because it looks pretty. But design and business agencies often tend to ignore this and choose beauty and aesthetics over ROI. This results in great looking sites that don’t work quite as well to meet their business goals. Remember, the design is only skin-deep. The true value of a website lies deep within.
Beauty is always trumped by Search Engine Visibility where websites are concerned. If your website is hiding among the crowd, it doesn’t really matter how pretty it is. Here are some tips to keep in mind.
Bill Gates said ‘Content is King‘, and he knew what he was talking about. Original, relevant, viral content trumps all other efforts and can win businesses and customers alike. You will lose out on customers to competition if you don’t engage in content marketing.
You need a platform that allows you to build and test landing pages, publish content, optimize conversion rates, and nurture leads, in order to drive traffic to your website. Check if your platform is letting your site acquire and nurture leads. Does it assist in creating SEO and keyword research data? How about offering solutions to manage your social media marketing? Does your platform support direct customer interactions? What about email marketing and social listening?
You are missing the boat if you aren’t using your website to prospect for customers, drive awareness, filter for fit, and deliver sales qualified leads. The right CTA (call to action) is critical is generating leads.
Make sure you have gotten a clear understanding of your target audience, what they like, what they dislike, what makes them tick, what kind of interaction they want to have with your product or service etc. This allows you to provide them with tangible, quantifiable and customizable solutions.