If your website is the centre point of your marketing strategies, then your homepage is the lobby of your business. Your website homepage determines whether a user will stay to interact with your brand or business further or will they leave you high and dry?
Your website homepage needs to have main graphic or a dominant element such as a header or a slider that will grab user’s eyeballs. A headline is usually placed below this, along with a series of text, which is the first thing that a user will read. This passage of text is extremely critical because it has the role to assure a user that they have come to the right place and ensure that they stick on for more action. Reiterate your product category and try your best not to be generic.
You should then go on to introduce yourself in a sentence or a paragraph, depending on whatever your design allows for. Remember, this isn’t the place to brag about yourself or your achievements. Your consumer is paramount and you should really be addressing them here. Use words like ‘You’ rather than ‘We’. ‘We’ tends to sound preachy and cliquish, whereas ‘you’ is where the persuasion process begins.
Your optimization efforts may be critical for your company, but your user doesn’t really need to see them. You can use meticulously researched keywords in your website homepage copy, but try not to overemphasize or overuse them. This leads to your copy looking gawky. Remember, at the end of the day, your main focus should be addressing a human being and not a crawler.
Great website homepage copy uses flair and not fluff to get to the point. Don’t ramble on and on with clichés and banalities that are bound to cut your consumer’s attention span even shorter. You have to edit your copy to make every word count to be able so that you can hold your consumer’ attention and engage them for a span of time.
No one likes a wise guy. Don’t be a wise guy. Make your copy and the tone of voice that you use casual. If you sound high and mighty, your reader might think you’re too full of yourself and end the relationship then and there. Approach your reader as you would a new friend. Be yourself. The harder you try to impress your reader with industry buzzword babble, the further you are actually pushing them away
Your side bar or navigation bar needs to be simple and easy to understand, featuring windows, prominent pods, or sections with subheads that showcase portions of your website you want your consumers to interact with next.