Cardinal Rules to Follow for Effective Social Media Marketing

October 24, 2013 digital marketing

Social media marketing has a few unwritten rules that you can follow to attract and appeal to your consumers. There are a few ground rules to follow to ensure that you are putting your marketing strategy to good use.

1. Avoid taking shortcuts

You can’t perform social media marketing miracles in under a minute. Like everything else, it requires time and effort. You need to devote at least an hour every day to social media marketing.


2. Make valuable contributions

You need to offer relevant, valuable information to your social media community and unless you do, no one will bother listening to you.

3. Show your expertise

Your community will hold you at higher esteem if you position yourself as an expert in your field. Your follows will listen to what you have to say if you are imparting words of wisdom to them.

4. Make a commitment to productivity

If your presence on social media is not productive or meaningful enough, you will never be able to get your message across to your consumer. This productivity is gauged by the kind of content you share and the kind of interactions you have with users.

5. Choose quality over quantity

It’s never how much you say, but rather what you say, that makes all the difference. It’s ok if you can’t seem to post something every single day, but when you do, make sure it is something valuable, relevant and compelling.

6. Don’t spam your consumer

Avoid spamming your consumers with a multitude of posts. Don’t just tell your consumer about products but rather give them some information that they will value.

7. Keep it real

Always be yourself. Don’t try to make tall claims if you have nothing to substantiate those claims with.

8. Start conversations

Beginning conversations with your consumers is a great way to supplement social media marketing. Conversations offer a great insight into consumer behaviour.

9. Build trust

Before you hard-sell anything to your consumer, take the time out to build a relationship with them first. Building trust is the first step towards a lasting relationship no matter what the nature of it seems to be.

10. Stay current

Keeping yourself and your business’ social media marketing efforts up to date and in sync with the latest industry trends ensures that you stay current and that your marketing message resonates with you consumer as it was meant to.

11. Measure results constantly

It is vital to keep measuring your social media marketing efforts. If there has been a spike or a dip in the response of consumers due to a certain kind of communication, it is important to know what has caused it. You will continue to get the same results if you continue to do what you’ve always done.

12. Learn to have fun!

It isn’t always important to talk shop all the time. Learn to let your hair down a little and have some fun with your consumers. Studies have shown that humour is a vital trigger in prompting people to share things on social media. Sharing a joke or a funny video with your user could boost your social media marketing efforts.

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