Common ON-SITE SEO ISSUES That Screw Up Your Rankings

November 04, 2016 digital marketing

Having a website for your product is not enough; you need to market it well in order to drive traffic to it and increase visibility. Most websites rely on SEO for visibility to web trawlers and if you get it wrong, you might as well be OFF-site. After thoroughly analysing a hoard of websites, SEO whizzes have come up with a few common mistakes that pull back search engine rankings of a site.

The top 4 problems that even the best SEO Company in India has faced while creating websites for clients, have been discussed below. If you are smart and fast enough, you should be able to avoid them.

  1. Duplicate Content

Gone are the days when article marketing was all about generic content stuffed with keywords. Google has become particularly strict about content and identifies anything to be plagiarized if it matches other pieces or there is a high resemblance.

duplicate-content

Around 50 percent of the sites analysed have thrown up the problem of duplicate content. Duplicate content may not have a direct penalty associated with it, but it does make your site lose the ability of choosing the page to be ranked for. Search engines would be confused about the pages you want to be treated as landing pages in SERPS and they may even start competing with each other for a better ranking. Also, both users and search engines value the uniqueness of content.

  1. Meta Descriptions

Meta descriptions that appear in search results help web trawlers to decide whether they should take a peek at your site or not. Even though Meta descriptions do not directly influence the ranking of a page, it does end up influencing page CTR, which is crucial.

meta-description

Research has shown that even the best SEO Company has 30 percent sites which have duplicate Meta descriptions and up to 25 percent sites do not have Meta descriptions per se. A site audit tool offered by website Development Company in India helps to identify these issues. However, a web development company should try fixing them manually if need be. Those using WordPress as their site’s platform, the correct SEO plug-in shall help them set up rules to make sure that all content on the site has Meta descriptions.

  1. Lower Word Count

Around 18 percent of websites live currently, have lower word count than required. Word count is a complex SEO metric, as there is no minimum word count that has to be in a page. On the flipside, Google ranks pages which have more in-depth content. Normally, the search engine treats longer posts as ones with more depth, assuming there is no useless keyword word stuffing into it.

lower-word-count

Content is much like infographics, where the ones given with a context are more appreciated. Therefore, content writing agencies should focus more on creating well-researched pieces rather than those stuffed with keywords.

  1. Issues with Image Optimization

What website is complete without some flash GIFs and images? In the recent past, images have become integral to websites, thanks to the image search option introduced by Google. Around 1 billion page views are gotten by Google Image Search every day. If your images are SEO-ed(have Alt tags/Image tags), then you are likely to get more traffic through Google Image Search and pic-based social networking sites like Pinterest, Instagram, etc.

issue-with-image-optimization

However, image optimization may not be applicable to all sites. For instance, it is food and fashion blogs need it more than a tech website.

Correcting these problems will make it easier for internet marketing agencies to divert traffic to client websites. So get these small issues corrected for big influences on your rankings!

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