If you are ready to take your business to the next level in the digital space, the right place to begin would be to create a good website design. After giving it a lot of thought about its look and feel, design and functionality, there are several other components to consider as well, in order to allow your website to drive traffic to you.
Your homepage only has a couple of seconds to catch your user’s attention and to draw them in. The homepage of a good website design has a showcase of your services and products, ‘share’ buttons, and appropriate calls-to-action like donate, subscribe, buy etc. Try as far as possible not to make it content-heavy as studies have shown that only about 28 % of visitors actually read homepage content.
It is critical for your consumer to be able to reach you or get details on how to reach you. Add complete details, including zip codes, cities as well as hours of operation if you are a physical organisation of some kind. Add this on every page of your website if possible or at least on your homepage and contact page. Always have these details in text rather than as images, as search engines don’t have the capacity to read these images. If a potential customer is using their Smartphone to search for your contact details, your phone number and address will automatically become live, which makes it easier for them to contact you.
If your business has a retail site or is selling a product, it is important for your customers to be able to find you. They should be able to search for you locally through ZIP codes and with the help of corresponding maps.
Always add appropriate details about the products and services you offer. Listing your services or offering out give users a clearer picture about what you do.
It is critical to have a social media presence for your business as it is where all your users are present, waiting to be converted into loyal customers. The social media footprint is a big one, and it is wise to join the bandwagon. Add links to your social media accounts on Facebook and Twitter and more importantly, keep these links active.
Most site visitors have higher expectations from a good website design that what they used to. While of course, the need for rich media depends largely on the type of business you are and the kind of services you offer, it is prudent to explore it. Incorporating video has become more affordable and easier, so there’s no real reason not to consider it.