Five Vital Advantages of Using Social Media Management – (Infographic)

October 09, 2013 digital marketing

Social media management offers you the advantage of integrating your ATL and BTL marketing programmes with social media platforms in a bid to reach out to your target audience where they are present online. When you join forces with us at Infinista Concepts, Pune, we offer you affordable and intuitive ends to your means, along with quick and long-lasting gains. Our social media management strategies identify your business goals and attempts at incorporating them with appropriate social media. This supplements your marketing and branding activities and helps you integrate the interactions of your potential consumer across diverse marketing venues. Here are some advantages that effective social media management can have on your business.

1. Recall Value & Branding

Branding is one of the most important advantages of using social media management. Your business’ presence on social media platforms will ensure that potential consumers will familiarize themselves with your brand despite not directly engaging in it. This causes brand awareness and high recall value in the minds of your consumer. With the sheer number of people who use major social networks such as Twitter, Facebook, and LinkedIn on a daily basis, it is critical for any new business to be present on these platforms.

2. Reputation Management & Consumer Feedback

Social media management tools help manage the online reputation of your brand or business. Social media is an uncurbed, open space where your brand is being discussed unabashedly among consumers. This consumer feedback provides you with a vital insight into many aspects of your business. It can help you make decisions as to how to market your business or deal with consumers in the future.

3. Generation of Leads

When you use tools pertaining to social media, you get the advantage of generating leads, and making meaningful connections with consumers and potential partners. Since social media platforms are open spaces, conversations are taking place constantly. With these tools, you can monitor these conversations, get insights, act on these insights and then reap the benefits. These leads could range from anything like online sales, to ideas for articles.

4. Learning Platforms

The Internet is a constantly evolving platform. Everyday there is something new taking place and something more to learn. To keep up with this ever-changing scenario, it is important for your business to remain innovative and ground-breaking. Social media offers your business a constant flow of information from sources like media outlets, other brands, co-workers, friends and even your competitors. This allows your business to stay ahead of the curve.

5. Competitive Analysis & Edge

It is always important for any business to stay ahead of its competitors. Since social media is completely transparent platform, you can keep track of the interactions, conversations and promotions that your competitors are having with potential consumers on various social media forums. This also helps when you are looking to integrate your business in the future for a campaign, promotion or any other kind of mutually-beneficial partnership.


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