According to the grapevine, Myspace is making a huge comeback. It used to be all the rage back in the early 2000s. With the onset of social media bigwigs like Facebook and Twitter, MySpace found itself as the ugly stepsister. But now, this once-dominant social media platform has been slowly gaining users and is poised to make a big comeback. In fact, 24 million people have signed up within the last four months alone. This brings Myspace’s total active users to around 36 million. While this may be encouraging, the question still remains whether it is able to play with the cool kids, namely Facebook, Twitter, and Instagram. What you need to be asking yourself, is should your brand jump on the bandwagon?
Let’s start by describing the ‘new and improved’ Myspace before we go too far. As per the launch this year, the site has undergone a major makeover. Its horizon layout is a combination of Pinterest and Tumblr, with full-screen video, extra-large images, and the ability to drag-and-drop content. Since the site has a focus on music, there’s much to be had, with users being able to create multimedia playlists and share them with friends on Twitter and Facebook.
It’s almost painless to sign up and once you’ve made it inside, you can create a nifty looking Myspace page that contains images, a bio, and links to your website. You can choose from multimedia and images that represent your brand. This is an engaging way to contact consumers.
The biggest problem is that brands don’t seem to have really caught the Myspace bug as yet. This is understandable as the company is only just making a comeback. Since Myspace has a musical connection, one would assume that everyone from the industry would be here. But the truth is that many important publications like Billboard and Rolling Stone, for example, aren’t. Brands are yet to come to terms with the fact that the large images, the layout, and multimedia content could help them connect with fans through a new medium and thereby expand their market.
Myspace doesn’t have to be restricted to music brands. Take the new Gap campaign for instance that features the children of iconic musicians covering classic songs originally performed by their parents. The brand could have used Myspace to showcase the music videos and new clothing, and had the artists create playlists on their Myspace pages that relate specifically to the ads. This is a simple new medium to reach new consumers who would have possibly not have invested time interacting with your brand.
To sum it all up, it’s safe to say that there’s much potential waiting to be explored on the new and improved Myspace. Although it may never really top Facebook, Twitter or Instagram, it will create its own niche for itself. Myspace doesn’t need to be compared to the bigwigs but needs to be looked at for what it is – another social media outlet where people can express themselves through music. as Since images and music are appealing, it is great for those in the arts. Before any major brands jump on board, it may have a few uphill struggles to go through. But, if explored well, Myspace can help your brands cross into new territories with a younger target audience as 70% of its community is now 35 or younger.