How landing pages are your key to unlocking potential leads

February 13, 2017 digital marketing

With all the hard work done, your website is bound to drive more traffic. But it doesn’t end here. Converting these visitors into leads for your business is the next humongous task. Landing pages are the best way to generate leads. Using landing pages, you can target your audience, provide valuable information, and potentially convert visitors into customers. Creating landing pages and making it easy for internet users to find them is the key to increase the conversion rate. This in turn increases your sales, we would suggest taking some SEO professional’s help on this one though.

Landing pages ideally benefit in the following ways:

  • Generates leads

    With the help of landing pages one can acquire leads on a large scale. Driving audience to targeted landing pages will generate leads at a higher rate.

  • Improves paid search campaigns

    Creating ad campaigns that drive targeted audience to a specific landing page will yield better results in terms increasing conversion rate.

  • Helps grow your mailing list

    Through a landing page you can collect details about visitors through a subscription form and build a comprehensive email list.

  • Improves brand awareness

    Landing pages can be efficiently used for branding your business. When visitors surf through your landing pages they would get to know about your business more.

  • Brings specific content to visitors’ attention

    A well-built landing page successfully conveys visitors the benefits whatever you are offering.

It is possible to reap all these benefits only when the landing page ranks high on the SERPs. To rank high, it is imperative that the landing pages be search engine optimized.

Following are a few essentials to build beneficial landing pages:

  • Title 

    A catchy title will attract visitors’ attention compelling them to read the entire page.

  • Content 

    The content on a landing page should be comprehensive, providing specific info or explaining details in a succinct manner.

  • CTA 

    Call to action should clearly indicate what the users should do. It should be concise and well-positioned too.

  • Keywords

    Keywords should be skilfully included in the title, header, HTML tags, copy of the landing pages to optimize it for the SERPs.

  • Social Media Links

    A landing page should necessarily have your social media profile links to push people connect with you on social networking platforms.

  • Lead capture form 

    This is the most critical element of a landing page. Through a lead capture form, you can collect information of visitors and grow your newsletter subscription list.

  • Visuals 

    Including images or a video on the landing page will engage visitors more. It will potentially compel people to stay on the page which will also result in decreased abandonment.

  • Testimonials 

    Although not essential, including testimonials on a landing page has its benefits. Reading your client testimonials may instil trust in visitors’ mind and develop brand credibility amongst them.

  • Landing pages are critically important in generating leads and increasing sales. When rightly done, they will certainly drive more traffic and benefit your business in the long run.

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