Google’s Penguin is an algorithm that has been designed to penalise websites that do not meet their standard quality standards. Before you publish any content on to your website, here are a couple of ways not to get on the search giant’s bad side and how to get noticed on Google.
1. Keep Your Anchor Text Varied
When a text is visible within a link, that is known as anchor text. To meet Google’s Penguin algorithm parameters, this anchor text needs to be varied all through your site.
2. Try Not To Use Exact Match Anchor Text
Google views exact matching of anchor text to be a type of spam. The ultimate aim that Google has is for websites to have good link diversity. Make sure you aren’t using the same words over and over again as your anchor text if you are trying to rank for a particular keyword.
3. Use Anchor Text that is Branded
Google wants websites to use their brand names as anchor text instead of keyword based anchor text. It is important to avoid being penalised, that the largest percentage of your anchor text must have your brand name in it.
4. Cite Authority Sites
One way to get noticed on Google is to link to and quote authoritative sites. Not only does this make your site look more trustworthy, but allows you to escape penalties by Google’s Penguin algorithm. The more trustworthy is the source if the higher the domain authority.
5. Use Good Spelling and Grammar
Getting noticed on Google is easy when you use good grammar and spelling in your content. Proofread all you articles or content before you publish them on Google. This is because well-written, error-free articles are placed above those that are not.
6. Claim Authorship
Google Authorship allows you to claim content that you create or own. This is important now because the search giant wants to know who content belongs to. This can help you fight against plagiarisers who copy your content and claim ownership to it, and eventually rank above you in search engine results.
7. Produce High-Quality Content
Getting noticed on Google means producing high-quality content that people feel compelled to share. Ask yourself, are you creating content that people will find helpful and valuable or are you just creating content for the heck of it.
8. Use Social Media to Promote Your Content
People will have a lot more opportunity to share your content if you promote it on social media platforms like Facebook and Twitter. Social media platforms allow you to broadcast your message to a much larger audience.
9. Update Your Site Often
Google is more likely to index your site, the more you update it. This ensures that your content reaches those who are searching for it, thereby allowing it to be shared more. Some of the most successful websites publish new content every day.
10. Create a Killer Content Marketing Strategy
Creating a content marketing strategy allows you to give structure and meaning to the way you create and share content. Stick to a daily routine and keep a close eye on results so you can gauge how well you are doing.