As soon as Facebook went public, it became one of the largest, most viable social media platforms in the world, with an estimated 1.27 billion users in 2013. As a business, it makes sense to explore engagements on a Facebook page as the next big thing in consumer interaction. It is vital for your Facebook page to be the most visible and active social media profile as it is a great way to communicate your brand promise in a fun and interactive way. Facebook is an amazing platform to woo potential customers and make them fall head over heels in love with you. Here’s how.
1. Strut your Stuff
Consumers use Facebook to find information and to connect with each. Instead of pitching commercial content to them, why not engage with them in ways they will remember you by? Show off your personality and if consumers like what they see, you may end up going on your first date together.
2. Ask questions and be genuinely interested in what consumers have to say
Everyone wants to be heard. Ask your consumers questions where they can tell you how they feel about you in the form of comments. Engage with them by asking their opinion on things like what they prefer, and memories they have of your brand. This is the stuff lasting relationships are made of.
3. Use imagery
Pictures speak a thousand words. While content may be king, imagery and visual marketing is the queen. Imagery is a powerful tool that must be explored on a Facebook page of any business. Not only do they break the clutter of mundane text, they appear larger in news feeds. They have also been known to attract more attention than plain text posts.
4. Be honest about who you are
Consumers don’t like to be led a merry dance. Leading them into engaging with your business without any underhanded tricks is probably the best way to ensure that they stay loyal to you for a longer period of time. When you are honest and transparent about who you are and what you stand for, your consumer will find it irresistible.
5. Be interesting
A consumer’s attention span is quite miniscule. With the amount of competition out there to woo your consumer, it is important to grab their attention with posts that are relevant, interesting, accurate, concise and clear. Long and boring posts are immediately ignored, so keep it simple.
6. Make them feel special
It’s easy to make you consumer blush. All you need to do is share their content on your Facebook page. To extend your reach and increase impact, try to cross-promote your Facebook posts with other social networks like Twitter and Instagram.
7. Be funny
Consumers love a brand with a good sense of humour. It brings out a human aspect in your as compared to the other droid-like communication they are used to. Funny content also leads to more sharing and likes.