It’s Time to Do S.M.A.R.T SEO

June 04, 2018 SEO

Revitalize Your Online strategy With S.M.A.R.T  SEO

Good search rankings help drive high levels of organic traffic, the primary reason why SEO is so important.

However organizations make the mistake of using the vague objective of reaching to the top of SERPs to base their digital marketing and SEO content writing india efforts.  Such an approach can lead to misplaced priorities and investments, reducing the efficacy of the online search marketing. 

A Better Approach To SEO

A targeted and focused SEO strategy is essential for better results. With a framework like S.M.A.R.T  it gets easier to develop a comprehensive blueprint that can deliver tangible business benefits like better lead generation and higher ROI.

What’s S.M.A.R.T ?

S.M.A.R.T  is a well-known goal-setting concept used by organizations in a variety of business contexts like employee performance measurement. It stands for :

Specific, Measurable, Actionable, Realistic, Time-bound

Making SEO S.M.A.R.T

By applying the S.M.A.R.T framework you can make sure that your marketing dollars are being spent on the right campaigns, right keywords and right content writing. Let’s see how this concept can be used to improve SEO:

Specific

Successful SEO requires a long-term, sustained effort.

Specific targets help break down large objectives into bite-sized chunks which can be useful to draw up on-ground tactics. For example, framing objectives like increase Website visit volumes by 50% or Improve Leads generation by 5% make it easier to develop highly targeted content and keyword strategy.

Measurable

Make metrics a part of the organization culture by implementing dashboards to track critical measures on a regular basis. By keeping a close eye on metrics, you can quickly identify problem areas and course correct if needed. Some key measures are

  • Increase in organic traffic
  • Link-building metrics
  • Percentage increase in organic conversions
  • Increase in non-branded search traffic
  • Increase in number of pages on the site that generate traffic

Actionable

A plan that is difficult to implement or challenging to convert into action is likely to bite the dust. While finalizing your marketing efforts, consider factors essential for its success and tackle them:

  • What are the resource needed
  • What is the action plan for handling new traffic
  • Is the business situation right for the plans
  • How is competition likely to react

Realistic

Rather than setting lofty goals, set relevant  and realistic ones tied to specified time lines (a month, a quarter). Such clear-cut plans are far more effective in driving teams to reach targets.  

Time-bound

For successful SEO campaigns, organizations must make time-bound plans that are reviewed and updated  regularly. With SEO content writing India , SEO strategy is easier. 

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