What to Look For in a Good Web Design

October 09, 2013 Web Design

Choosing the right web design company can be the first and vital step at creating the identity of your business online. A website that is meets all the right criteria works towards building credibility online, increasing the professional outlook of your business as well as adding to its success. When you choose Infinista Concepts, Pune, we begin by identifying your existing goals, creating new ones for your business and proceed to creating a holistic digital presence that will attain those goals. Here are some characteristics to identify a well-designed website with.

1. Brand Identity that is Consistent

Your logo, website, business cards, Twitter handle, and Facebook page need to have a consistent visual language and form a coherent whole. A professional web designing company like Infinista Concepts creates a visual language for your business that is uniformly displayed across different mediums.

2. Appropriate Calls-to-Action

One of the most vital ingredients of any successful web design is its calls-to-action. These links determine how effectively your consumer has been convinced to build an affinity with your business. Where these drivers are placed on a web page, how they look, what colour the links are, what font has been used – all these small nuances make a huge difference. When you choose a professional web designing company like Infinista Concepts, Phoenix, keeping these nuances in mind comes with the territory.

3. A Class Apart

The Internet is a vast space and there are probably thousands of direct competitors in the market, vying for your potential consumer’s attention. What then, sets you apart? The answer is – a quality web design. A well well-designed website not only breaks the clutter and set your business apart from its competitors, but it also builds a recall value among your consumers.

4. Attention to Detail

There are many integral things that make a good website – choice of font, size of font, spacing of text, contrast, no horizontal scrolling, consistency in font, colours and alignment and much more. When these parameters are met, it can add infinite quality to your website. This attention-to-detail is met when you sign up with a professional web designing agency.

5. Effective Copy

As the saying goes, ‘Content is king’. This is true on many levels. Without effective, pertinent and relevant copy, your website would be incomplete. Having said that, too much copy causes clutter and leads to losing your consumer in endless information. Crisp, concise copy is the key to appropriate information dissemination on a website.

6. Easy Navigation

No matter how creatively designed or copy-effective a website is, if the navigation leaves much to be desired, you will lose your consumers in the first five minutes they spend on your site. The key to good navigation is to keep it simple in a way that consumers find it effortless to explore your website.

7. Uncluttered

When there are too many things happening on the homepage of a website, a consumer automatically loses focus. Keep it clean, crisp and easy to identify the primary call-to-action.

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