Google’s search engine algorithms are accurate barometers to gauge the importance of your content on the internet. Creating quality content that is useful, relevant and engaging to your consumer always hits the nail on the head. Here is your guide to creating SEO friendly content.
1. Maintain Keyword Balance
It is a known fact that including keywords in your content is one of the most efficient ways of boosting your SEO efforts. A vital first step towards creating SEO friendly content is to research the search volume that relevant key phrases receive and infuse them into your content. But keywords can be overdone at times. The trick is to use keywords in your content but make sure it flows seamlessly. If it looks unnatural in any way, it’s a sign that you are pushing the limits. This is called keyword overloading and it is known to have a negative impact on your page’s search ranking. To promote better SEO, it is critical to spread keywords through your content strategically and find a healthy balance of keyword density.
2. Add Meta Descriptions
Meta descriptions refer to small summaries of your content that search engines use to accompany the link to your page in search results. Try using keywords within your meta descriptions. This helps to improve the ranking of your page within search engines while also allowing your readers to understand the nature and topic of the content.
3. Have Appropriate Page URLs
Just like how adding keywords in meta descriptions are beneficial, adding appropriate page URLs also impacts SEO. When you page URL is a clear indication of what the topic or context of that page is, it is easier for search engine crawlers to gauge the relevance of your page. For example, if you use ‘sterling silver jewellery’ in the URL for a page that promotes fashion clothing, it would be misleading both to users and for SEO. A misdirection of this sort will lead search engines to rank your content poorly and discredit it.
4. Add Links to Relevant Sources
SEO friendly content must have appropriate links to the relevant sources that you have used while creating that content. This tends to have a positive effect on SEO. Where Google’s page crawlers are concerned, these links increase the value and relevance of your content. You can take advantage of this SEO factor by linking to articles offering further information, referencing authorities in your industry, and citing your sources. These links offer additional value and information to your readers, and subsequently increase the chances of your content getting read and shared with other people.
5. Write Quality Content
The tips and tricks mentioned above will definitely boost SEO, but only in the event that you have a valuable, relevant and engaging piece of content to begin with. You need to write content that will grab your reader’s attention, help them solve a problem, answer a question, or provide value to their lives. This is the most powerful SEO tool that you have at your disposal. SEO friendly content that is well-written, well-researched and interesting to read will have readers craving more. If you have compelling content at your arsenal, you will be able to encourage authoritative and well-respected websites link to your page. This is a huge deciding factor on whether or not a piece of content will rank highly or not.
While there is no sure-shot formula for writing SEO friendly content, the above tips should help you build a much-needed foundation for impacting the search rankings of your page.