You, Me and Facebook Makes Three-(Infographic)

November 23, 2013 digital marketing

This is what you have probably been telling your consumers for a while now. When your consumers interact with your business on your Facebook page, it can be a force to reckon with. But does something seem to be missing? While some brands have millions of fans on Facebook, others find it difficult crossing the 3 digit mark. So what makes them so awesome? Here are some credos to increase your Facebook page engagement exponentially.

1. The Highest Engagement Levels Comes From Persuasive Content

Content that works to build relationships such as banter or small talk is known to have some of the highest levels of Facebook page engagement. This is especially true if it contains philanthropic or strong emotional content that beats humour in terms of effectiveness. This means that you should showcase your brand’s personality through witty banter and engaging small talk, this is the best way to get to know your followers and form relationships with them. Also share interesting facts, posts that exude empathy, or ones that your target audience can relate to.

2. Engagement is Negatively Impacted by Informative Content

Informative content that hard-sells and talks about deals, price, or product features, seems to be viewed as negative. But, if you mix persuasive content with informative content within the same message, you can create a fantastic balance. As a brand on Facebook, review your promotional posts carefully before you publish them. Ask yourself if you can add a more compelling hook, can you be more subtle in your promotion, or can you integrate an emotional hook in your content?

3. Engagement Decreases By Mentioning the Holidays

It may be the most wonderful time of the year, but not for Facebook page engagement. With the mere mention of the holidays, engagement seems to decrease. This is probably because there is such a plethora of holiday messages on Facebook, that the effectiveness of the message is saturated. But this doesn’t mean that you have to turn into Ebenezer Scrooge. Mention the holidays, by all means, just do so in moderation. Explore different angles to talk about the holidays than your competitors, this giving your audience something novel.

4. Less is Always More

Long, complex posts are tedious to read and are commented on and liked less than shorter, more concise posts. Increase your Facebook page engagement by sticking to the point and offering fans crisper, more relevant messages. Test lengths to see which ones work for you. It’s all about trial and error. You’ll find that sweet spot sooner or later.

5. Make Your Posts Interactive

Interactive posts that entail your fans to “fill in the blank” increases comments but at the cost of likes. Questions have been found to be less effective than “fill in the blank” type messaging is even more effective. Increase the engagement levels of your post by making it more interactive. Facebook users respond very well to little quizzes, riddles and trivia type questions. Be sure to respond to the people who comment so that you keep the interaction going and spark more dialogue.

6. Spark Action in People

When you want something, ask for it! The same goes with Facebook. If you want your fans to LIKE something or you want them to comment on something, all you have to do is ask. Be bold in asking for what you want. Make it interesting enough for them to want to LIKE or comment on your post. A clear call-to-action will go a long way in directing people towards what you want them to do next.


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