There was a time when if you wanted to lose a few inches, get that mole checked out or had a toothache, you would reach for the Yellow Pages or call information to find a slimming center, a dermatologist or a dentist. But these traditional marketing strategies have started fading into oblivion, slowly getting replaced with more targeted digital strategies. The main reason behind this is reach and Return on Investment (ROI). Digital marketing strategies have a far higher reach and an increased ROI as compared to traditional marketing. As a proprietor of a specialty clinic, it is no longer sufficient to simply join the pack, but to be able to lead it.
Your customers are doing almost everything online and they want to be able to interact with brands and businesses that are present online. According to research, 93% of consumers expect companies and business owners to have a digital and social media presence. If your business isn’t digital accessible to them, they will simply move on to a business that is. Here are some of the most common things that your customers are searching for online.
More and more people are using the Internet to search for, research and purchase goods and services. To put it simply, they are looking for more information about your specialty clinic. If your clinic does not have an online presence, chances are that it is virtually invisible to a prospective patient who is searching for it. All it takes is a couple of seconds for a patient to open their laptop to find your practice.
A survey published by Nielsen revealed that four out of five Yelp users visited the website before they spent money. Around 93% said that visiting Yelp led to a local purchase. Keeping Yelp’s 100 million user base in mind, the numbers are significant. This means that if any of your potential customers are using Yelp, there is an 80% chance that they research your reviews online before they go on to schedule an appointment. Therefore, your online presence and reputation directly impacts your leads.
In the digital space, engagement is of prime focus. Interactivity is at the heart of any digital marketing strategy. It is critical to understand the amount of value interactivity and engagement can bring to the table where your digital marketing strategy is concerned. Your potential customers want to be wooed through value-added content like videos, blog posts, social media updates, articles and more. If your digital strategy does not cover these topics, they will turn to a clinic that does.
Choose a marketing agency that will arm your business with a digital identity to achieve your objectives. Here are some of the things they could do: