Five Most Effective Ways to Drive Traffic to your Website

November 08, 2013 digital marketing

Your website won’t really be achieving its goals if no one visits it. Here are the five most effective tactics to use to drive traffic to your website.

1. Social Media

Over 1 billion users worldwide use social media sites like Facebook and Twitter. Therefore, it only makes sense that businesses drive traffic to their website using of the power of social media. Get started by building a Facebook fan page to marketing your products and services to millions of users for free. Businesses can post videos, photos, blog entries and links to their website to offer customers something extra. Another great way of driving traffic to your website is to promote giveaways and contests on your Facebook page. This will mean that consumers will have to visit your website’s homepage to participate.

Twitter is another great way of driving traffic to your website. You can include a link to your website in your tweets and communicate easily with consumers in a bid to escalate website traffic.

2. Email

Never overlook the power of email marketing while you are getting enamoured by the many shiny, new options these days for driving website traffic. With email marketing, you can update customers on company news, new deals and promotions. You can coerce your target audience to visit your website more often by including prominent links to your website in your emails.

3. Blogs

Blogging is another effective way to increase website traffic. Your conversion happens when you start blogging at the correct pace with quality information. Blogs bring new visitors to your website, it answers questions, it disseminates information, and it educates users until they are ready to engage with your business.

4. Online Videos

Whether it is a product catalogue description or an interview with a founding member, businesses must explore the potential of online videos to drive traffic and create buzz about their website. While not every video is destined to go viral, they are a far more engaging way to disseminate information to consumers. Videos are also know to boost search engine optimization rankings. According to research, a website is 50 times more likely to be listed on the first page of Google search results if it has online videos that have been properly optimized. There are many sites you can use to post videos such as YouTube, Vimeo, Viddler, Dailymotion and Ustream.

5. Local Online Directories

Your business can gain immensely from a presence in local online directories like Google Maps, Yahoo! Local, DexKnows, SuperPages, and Yelp. According to research, there are over 92% of consumers and businesses that researching products or services by using online local search directories. This makes them a place for importance for businesses. These directories are a great way to build link popularity and boost credibility. Popular online directories to explore include Kudzu, CitySquares, Merchant Circle and YellowBot.

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