Here are five important ways social media is slowly changing the face of the traditional SEO industry and how it is being perceived as a major factor in how people search for information, interact and convert.
1. Personalized search results
If you are logged onto a Google account, you are more likely to get personalised search results thrown at you by default. These personalized results have a massive impact on real life. For instance, if you are searching for a perfume brand, you will see top-ranked results that your friends have +1ed. If you are looking for images of puppies, chances are that if your friend has put up photos of her new lab puppy on Google+, those pictures are the ones that will top your search list. Personalised search results point to the fact that search engine optimization is slowly losing out on primary influence.
2. Viral Stems From Social Media
Viral content, trends or clips have all left their impact everywhere. Be honest, you wanted to know ‘What Did the Fox Say’ along with the 209 million people on Youtube who did. The viral trend stems from the power of social media. Nothing becomes viral unless it is shared and nothing is shared unless it finds itself on social media. Tricky isn’t it? SEO tactics are never successful in creating viral content. Social media is the only way to go.
3. The Social Foundation of Local Search
With the advent of Yahoo! Local and Google Places, local search has undergone a facelift. The results that these sites deliver are based on the weight of individual and business social profiles, as well as social interaction. Local search now depends largely on social involvement and this is evident from things like Yelp ratings, Facebook check-ins, and Foursquare interaction.
4. The Impact of Google+
Google+ is a true game changer. It can be called one of the most powerful social forces on the Internet today. While platforms like Facebook may have a bigger market share, Google+ has a bigger ownership in terms of search power. Remember that Google writes algorithms, Facebook doesn’t. In addition to that, Google+ isn’t just a social network, but a personalized web experience that integrates every interaction with Google products.
5. Social network searches
Social channels make up a lot of our social interaction. Apart from using Google to search for websites, you are also landing up on them through the following methods:
• Clicking links posted by your friends on Facebook
• Viewing Tumblr accounts
• Clicking bit.ly links on Twitter
• Checking out articles that people in your Google+ Circles have +1ed
The truth is that web users spend a lot of time on social media. According to a study, 18% of total time spent online is spent on social media. So people are finding new ways to chance up on websites rather than just SEO.