One of the most pertinent questions that social media uses, bloggers and businesses have is ‘what should I say online?’ A post that is interesting, topical and valuable can go a long way in giving your business more visibility online and converting consumers. But the main issue here begins before you actually start to publish your content online. You may start blogging away, tweeting to glory and posting like crazy on Facebook, but sooner or later, your ideas are going to run out and you will be left constantly craving inspiration. This is one of the main reasons that many social media accounts and blogs are often abandoned mid-way, because the proprietors have run out of something relevant to say.
Your online presence will have a much more successful start if you identify streams of information that can act as constant sources of ideas and research. This will not only help in keeping your content flowing often, but will also keep you engaged in what other people are saying and doing online. This eventually helps your content succeed even further. Here are some ways of identifying those constant content streams in an effort to aid ideas and relevant information.
1. Web Searches & Alerts
A quick and easy way to find sources of information for your posts are simple web searches. But searching for new information relating to your areas of interest and your keywords every single day can be a tedious process. You can use tools such as Yahoo! Alerts and Google Alerts that monitor the web and alert you, through RSS news feeds or by email, each time a new and relevant piece of information pertaining to your keywords is posted online. So instead of you scouring the internet to find inspiration, inspiration comes to you!
2. Content Aggregators
You will find some sources that hit the nail on the head in terms of relevant content each and every time. It can also get tiresome to comb through your list of alerts all the time. One way to beat this is to opt in for RSS feeds. RSS (Rich Site Summary or Really Simple Syndication) new feeds are commonly found on most online publishing sites. Content aggregators like Feedly.com, Newsvibe, NewsBlur, and DiggReader assemble feeds into one place from sources such as Yahoo! and Google Alerts. This enables you to scan them all at once to find items of interest. Check a content aggregator’s mobile app before you make a choice. A good mobile application allows you to stay up-to-date on the go.
Hashtags used to be used amost exclusively on twitter, but they became so popular that platforms such as Google+, LinkedIn and Facebook also joined in to get a piece of the action. Hashtags are a great way to find relevant information and keep track of conversations. With hashtags, you can find out a great deal about what is being said regarding your areas of interest. Keeping a track of hashtags on different social media platforms can be a gruelling process. Social media management tools such as Hootsuite allow you to use one site to track hashtags on different social platforms.
4. Create Your Own Content
Everything that you write, a blog or a social media post is a germ of an idea that can be grown when the time is right. If you find yourself without inspiration or with writer’s block, go back to old posts and try to expand on the ideas they represent. Your blog is one aspect that can benefit from this process immensely.