Infographics are a fantastic way to increase social media marketing results, drive traffic to your business website, and establish authority and credibility in your niche. A visual representation of information, data,or knowledge can be called an infographic. Infographics are great ways to represent data of any type and more importantly to tell a story. Business owners have a plethora of information to share with their target audience. Why not provide it to your user in a fun, visual and entertaining manner? The impact will be the same (if not more) but the medium is more attractive than say, a white paper for instance. Infographics follow the same rules of content. They should be able to provide value to a reader, and should make them want to share the content. Here are some benefits of infographics.
1. You Can Add Tons of Inbound Links
Apart from being sharable, infographics can perform many functions. You can include an embed code, list your graphic on directories, and allow business owners and other bloggers to post them on their websites. This creates an inbound link to your site that improved your search engine ranking.
2. Tracking and Analytics
An important benefit of infographics are that they are pretty easy to track whether you use an embed code or not. It is important to measure the traffic generated from each infographic. You can use analytics to calculate clicks, page views, and average time spent on viewing the infographic.
You can use your infographic to embrace traffic generating keywords that are most popular in your niche. Your search engine rankings can be boosted by placing the keywords in your title and description of your infographic.
4. Increase Subscribers and Followers
Sharing infographics on social media is a great way to reach a broad audience. As your infographic gets shared more, more people will become aware of your business and your social media profile. This will help you earn more followers and subscribers. Increased traffic is one of the most important benefits of infographics.
5. Build Engagement through Blogs
When infographics are published on a blog, they tend to generate comments. By sharing an infographic regularly on your blog, you can increase consumer interaction.
6. Relationship Building
You can build a valuable relationship with your audience through great content that is presented in the form of an infographic. A consumer will interact with you more and will become an active member of your community if you provide them with more value.
When you publish compelling and relevant infographics that offer value or educate your user, you will automatically be thought of as an authority in your niche.
Infographics are a great way to familiarize people with your brand. Always include your logo, voice, and message within in a subtle manner to brand your business.
Infographics are really easy to scan and are a great way to educate your user. As research shows, most people learn best with visual cues learners and in this manner, infographics serve its purpose well.
10. Viral in Nature
People love sharing infographics if they are funny, witty or useful in nature. If you include
an embed code in your infographic, you can ensure that it spreads like wildfire on Facebook, Pinterest, Twitter, LinkedIn and Google+.
11. Increased Traffic
You can increase traffic on your website through infographics’ inbound links and other factors such as improved SEO and brand awareness.
12. Multi-Purpose Content
Your infographics can move beyond its realm of online marketing. You can use infographics when you publish a book, brochure, or marketing collateral.
13. They are very easy to create
There are many free tools in the market that can be used to create a compelling and interesting infographic.