Social media like Twitter and Facebook is one of the best ways of driving traffic to your website. It is a great platform to reach out to a wide audience. Start with people you know like your colleagues, friends, and family and watch your social media presence slowly grow. Whenever you actively participate on social media by sharing a post or a tweet, chances are that someone will share it or retweet it and therefore pass it on to an audience that is not in your immediate circle. Your presence on social media can take your business to the next level.
There are many websites today that will put a backlink to your page in exchange for a blog that you write for them. This is a great way of driving traffic to your website, especially focused traffic of a user base that has already exhibited interest in the topic in question. Start by finding a blog that correlates to what you do and finds out if they welcome guest bloggers. If they do, write an interesting blog for them that will provide value to users and turn them into potential customers.
Participating in forums that are relative to your product, service or website is another super way of driving traffic to your website. If you have a fashion blog, you should take part in fashion-related forums where your blog would add value. Don’t just paste your link on the forum over and over again, which tends to make you look ‘spammy’. Participate in debates, make interesting comments and then sign off with a link to your blog. This is an efficient way of showcasing your link to an audience that is already interested in the subject, and a sure-shot towards driving qualified, focused customers to your website.
If you have come across a blog that is in your field of operation, add some valuable comments there. This will get you the eyeballs you deserve from users and might also catch the attention of the blog site in question, who might ask you to guest blog for them, in return for backlinks.
Writing articles about a certain subject and subsequently linking it to your website is another free way to drive traffic to your website. Your article should contain some helpful information that people will find valuable like “How to” articles or “Top 10” type articles.