May the Infographic Be With You

June 20, 2014 Graphic Design

Consider the figures:

  • The search queries for infographics have shot up by nearly 800% since 2012.
  • Close to 7 million tweets mentioning the term ‘infographics’ have been posted till date.
  • While only 20% of read content stays with you, your power of processing the same content in a visual form increases by about 50,000 times.

More and more B2B marketers are now looking to create infographics to leverage some brownie points for brands. Not surprisingly then, over the last 5 years or so, infographics have taken over the web. They are everywhere, yet not many of them make sense. Infographics are a time and effort consuming creating, not to mention the immense skill required to pull it off. Infographics need to have that unique blend where data has been crunched to be conveyed graphically, yet is so well presented that it conveys the information in a quicker and better manner.

The next time you decide to create an infographic, make sure it is worth all the time, money, and effort being put in. Here are four tips we believe will help you make fabulous infographics:

Put the Info in the Graphic

There’s a reason why infographic is called that – information! And tons of it. Else, it is just a pretty graphic design. Infographics MUST carry plenty of relevant data. This does not necessarily mean cramming every nook and cranny with something, but throw in numbers and stats for good measure to support your content. Borrow data from reliable sources and give them the credit for it at the bottom. An empty infographic is as good as an amusement park with no rides.

The Bold and the Beautiful

Pick striking colors. Choose legible and sharp fonts. Opt for appealing backgrounds. Use geometric shapes to emphasize data. Converge all your creative energies in making it imaginative and attention grabbing. The more spectacular your infographic looks, the more it is pushing the viewer to share. Make bold attempts once in a while, but don’t compromise on the aesthetics.

Size Does Matter

As discussed above, there’s no point in making a small and/or empty infographic. An infographic needs to be heavy on information. But also, keep in mind that it is not long enough to bore out the viewer so much that he/she dumps it midway and turns to something else. Highlight only the important and relevant data, but don’t cut too much to leave the infographic with no value of its own – tread the fine line.

Share and Care

Your only hope of your infographic becoming a viral success is if people share it on a massive scale. Always contain links to let users share your infographic. Make these share-buttons or widgets big and visible and universally accessible. Cover as many platforms as possible, especially the visual ones like Facebook and Pinterest. Don’t complicate the sharing process. An ideal sharing mechanism gets over in two steps – a) Login and get permissions, and b) Share.

Social Media has made sharing and spreading of data very easy. As social media gains ground, Infographics will also gain a lot of fan following among users, brands, and marketers alike. With effective and attractive infographics, brands would be able to pull a lot of user engagement that would do a world of good to them.

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