A picture they say can speak a thousand words. In the online world, a good picture can be the difference between making a sale and losing a potential fan.
One of the biggest issues that web designers are always clamoring about is the lack of compelling photography that they can put to good use when creating a site. The Internet is a treasure trove of information for sure, but it would be a sin to forget that it is a visual medium as well. Good content will always sell, no doubt. But good content that is also easy on the eye will sell even better.
Photography is, therefore, the most underrated aspects of good web design. When you have pictures that have been taken for a purpose, you can support it with great copywriting and ensure that it brings visitors to your doorstep. It is not enough that only the text on your site is good; for many customers, it is the entire experience that matters and good visuals can enhance that feeling manifolds.
A good question to ask at this point would be “Why product photography?” If we’re talking great visuals, then surely the score of pictures available in online libraries are enough to design one measly website. Why should you spend more on getting an expert to click pictures when the same can be had from stock pictures or other free sources? The answer is pretty simple and not earth-shattering at all. Real product pictures serve two main purposes that make the task of a web designer much easier. The first is that it helps designers create a site without compromising on quality, and the second is that helps in forging a feeling of trust in your customers.
A designer may have grand ideas for your website but not none of them can come to fruition if he has to compromise on his design because the pictures weren’t right. Stock pictures need not always provide the best fit for the site’s theme. Also, one needs to remember that a responsive web design has to work across platforms and having a repertoire of flexible pictures allows a designer to show his skill. Where stock pictures may be hard to manipulate, real photographs that have been taken with a specific goal in mind can be altered to work on both the macro and microformats.
Web designers have always had one huge bone to pick with their clients – the unavailability of actual product photographs to put on the site. Many clients tend to think that compelling stock pictures are enough to make visitors to the site fall in love with what this displayed there. It’s true that stock pictures are beautiful, but when you are trying to make a sale the only factor that can win over your customer’s heart is if you show them the actual product pictures and not foist fake (even though good looking) photographs on them.
A website is only as good as its weakest link; don’t let the absence of real photographs become your Achilles heel.