If any of the following is true for your presence on the internet, ignore this write-up.
If none of them is correct in your case, then this article is for you!
The million-dollar question today is how does one get ranked high on Google Search?
One way is to get a good web development company to work for you. OR else, simply do-it-yourself!
Earlier, with liberal use of keywords, one could get a good ranking in Google search. But today, Google has become smarter and thinks just like you and me. Google wants to know the context of the content rather than just match the keywords alone before ranking the content.
Let’s say your content is about cars. Google will study and categorise the context accordingly – models, buying, selling, maintenance, performance, tech specs, complaints etc. When somebody searches for, say car performance, all documents with context of car performance (and not keyword alone) will be thrown up.
Today, keyword is simply a ‘good to have’ activity. Latent Semantic Indexing (LSI) – synonyms or words similar to the keywords, have started gathering significance. LSI does away with the need to overkill the content with keywords, but at the same time helps in getting a better ranking since it helps in creating a context. So, focus on creating the context with LSI along with keywords.
Google studies its visitor’s behaviour and knows their likes and dislikes. It will prioritise the ranking accordingly. Neatly arranged and formatted content is always ranked higher than others, because we as humans prefer such formatted content over others. People generally like;
Some of the best content developers know this inside information and ensure that their content matches these requirements making it attractive, just like a candy wrapper. We’re sure you do not wanna left be out.