If you want to up the ante on your social media marketing efforts, here are a couple of tips and tricks that will send your efforts skyrocketing.
Use LinkedIn tags to stay on top of mind
It is not a LinkedIn best practice to send an email blast to your connections, but it is ok to create a list of ‘tagged’ groups so that you can send you the information to the contacts that you want to connect with at certain times. By tagging your LinkedIn connections, you can filter or sort them on the basis of the tags you set and send a message to up to 25 people at one go. You can use a different subject line to share the very same tip with many different tagged groups, but it is prudent to create a calendar so that you can keep a track of what’s being sent to which group. These targeted messages can be sent out to create top of mind awareness, build trust and credibility among connections and also an online brand identity.
Don’t forget to post in ‘micro-opportunity’ windows
This social media marketing tip is great for any B2B communication. All B2B social media marketing entails one business connecting with another. Most businesspeople are engaged in one single thing almost on a daily basis and that is meetings. People are more likely to check their social media profiles just before or after their scheduled meetings. So, if you had known about this scheduling, you could set your social media marketing to deploy during these micro-opportunity windows.
Keep an eye on what content your competitors are posting
If your competitor has been posting some content that has become increasingly popular among your target audience, you need to jump on the bandwagon too. As long as you don’t resort to copying this content word for word, and keeping it within the general ballpark area, you should be fine.
YouTube is an important social forum so use these tips wisely
Being popular on YouTube can mean a substantial amount of eyeballs for your business online. But how do you cut the clutter with the sheer number of videos online? One of the most efficient ways to do that is to create attention-grabbing thumbnails for your videos that are compelling and draw the user into clicking them. There are aspects to creating a compelling thumbnail:
Graphics: A closeup of your face or a good headshot will add a much-needed personal touch to your thumbnail. Don’t forget a colourful background to grab users by the eyeballs.
Text: Users want to know what your video is all about without having to click it. So don’t forget to add text to your thumbnail design which tells users about your video. You can also use your video title here. Make sure it’s easy to read and that the text is located on the right-hand side of the image.
Emotion: Injecting emotion into your thumbnail will intrigue a user and compel them to click on it. Emotions like amazement, shock, enjoyment, and disgust work best.