Social Media Marketing Tools That Are Your Windows to the World

October 28, 2013 digital marketing

Social media fever is one the rise and there is no apparent cure in sight. As statistics show, there are more than 1.06 billion monthly active Facebook users, 200 million LinkedIn users and 200 million active Twitter users today. Social media management tools are a cost-efficient and timely way to promote a business. But a lot of small businesses are still turning a blind eye towards the potential of social media marketing. Thankfully, with the varied array of social media management tools in the market, that may on well on its way to changing.

1. Rankur

Rankur is a brand protection and online reputation management tool that offer reporting and online media monitoring with the use of a web crawler to identify conversations about your business that are taking place. There is a basic free package that one can use or a paid package with additional features such as monitoring of online reviews and reputation alerts.

2. HootSuite

HootSuite is a tool that is very popular among social media professionals and can track business mentions, manage multiple social networks, analyze traffic, as well as schedule messages. There is a free plan with which you can manage up to 5 profiles which includes services such as basic reports, message scheduling, and team collaboration. The paid packages offer additional features like Google analytics integration, unlimited profiles, unlimited RSS feed and more.

3. Sprout Social

Sprout Social is a social media management tool that keep track of social media statistics as well as what your customers are saying by providing engagement and publishing tools. With Sprout, it is easy to send messages by scheduling and managing Instagrams, and LinkedIn notices, your business Tweets, and Facebook postings. Sprout Social is one of those providing publishing and engagement tools while keeping track of what customers are saying as well as social media stats.

4. Local Measure

Local Measure is a newly launched social media management tool that merges special media, local content, and mobile technology to provide an insight into real-time conversations that are taking place. This mobile app works by searching through social sites for things that might be interesting to potential consumers. Local Measure is said to be the very first geo-based social media management tool that has been created to allow small businesses to comprehend the real-time conversations consumers are having across social networks.

5. VerticalResponse

VerticalResponse integrates email into social media campaigns to offer a brilliant social media management tool. It has been designed mainly so that small businesses may include suggestions for content. Some small business owners may be intimidated by trying to find compelling, relevant information for their consumers. That is where VerticalResponse comes in. This application allows multi-week campaigns as well as single posts, which can be scheduled up to 30 days in advance. It is an economical choice for businesses everywhere.

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