Vine is a great new Twitter-owned website that lets users create six-second videos using a simple Smartphone interface. It is really easy to use and can be a great marketing tool for businesses. With Vine, business owners need to find a way to reach out to a large database of users. Vine can be successfully used to create short six-second product demos, with cross-posting of these demos on Facebook and Twitter to maximize its potential and reach. But before you get started,
Your profile is paramount on Vine. While the website initially uses your Twitter profile by default, you have the liberty of changing that to be specific only to your Vine profile. Your Vine profile must contain words that users would type into the search bar in order to find you. You are most likely to be found on Vine by users who are searching for videos related to your product or service you offer.
On Vine, your profile picture appears in search results as well as at the top of your Vine page. Users are more likely to click it if it catches their attention. You can use your company logo too, as long as it is bold and colourful. If your company logo is a bit staid, opt not to use it, but rather use an interesting image that represents what you do or the kind of service you provide instead. If you are a law firm with a conservative logo, why not use a Vine profile picture of the scales of justice?
Sure, you’re learning how to use Vine to promote your business but if you really want to succeed, you need to provide something of value to your Vine users. Hard-selling really won’t get you anywhere. Say for instance if you are into plumbing. Instead of only talking about yourself and your business, why not post quick how-to videos about how to fix a leaky faucet, or how to unclog a drain? Not only will this ensure great views but you will also be able to establish your business as an authority on the subject.
Vine is a Twitter-owned website, so hashtags become vital in drawing in new users. Always remember that when you are using hashtags, don’t choose tags that advertise your business but rather post hashtags that users might use when they are searching for something. Getting into the minds of your potential consumer will go a long way.
The first thing you see when you log on to Vine is the ‘Editor’s Picks’, followed by posts by people you follow. These videos are a great insight into the kind of Vines that are most popular with users and will be able to give you a nudge in the right direction when creating your own.