If you don’t have a Twitter, how do people know who or what you’re all about? While you may argue that everybody knows who you are, and what you do, but for the sake of those who don’t, a Twitter bio is a great way to familiarise future followers with your brand message and intent. Don’t forget to add details like your geographic location as well.
As a brand or a business, it is your mortal duty to take the time out to update your Twitter profile pic to something other than the generic “egg” icon. Your logo works best in this scenario.
If you are an individual, you may want to lock your account to protect your privacy. But brand and business, who are on Twitter to gather more followers and to interact with and engage consumers, have no business protecting their profiles. How will your Twitter followers keep track of your Tweets and more importantly, how will they retweet you?
There’s no rule in the Twitter manual that says you must tweet every day, but if you’re only tweeting once a week or (horrors of horrors) once a month, what reason would your Twitter followers have not to unfollow you? No engagement = no followers.
Sure, it’s happened to the best of us. Everyone suffers from creativity hurdles once in a while. But that doesn’t mean you post stuff like ‘it’s really hot outside today’. Posts like that like don’t add value to anyone’s life and certainly won’t add any to your marketing message.
Desperation tends to manifest its ugly head when you start to buy Twitter followers. While you may want to have a large fan following, if you people you follow are more than your followers, there might be a problem to evaluate.
Consumers can see right through all your marketing tactics. If you come off to strong as a hard-selling salesman, you’re sure to lose your Twitter followers.
This is an extension of the point above. Twitter is a social medium not for you to sell a product or service directly, but to engage consumers. If that inadvertently leads to conversion, then pat yourself on the back. If not, then keep up the efforts until it does.
Don’t be a snore fest. Ok so you’re a business, product or service, but that doesn’t mean you spam your Twitter feed with boring stuff about yourself. Stop tooting your own trumpet. Why? Because this makes it seem like a sales pitch and will often be the final nail in the coffin of your erstwhile followers.