A good content writer can make all the difference in making or breaking the impact your communication has on your target audience and potential customers.The content creator should be able to please your user base. While there are many facets to excellent content writing, there are a few that stand out and can be a deciding factor in whether or not a person possesses the skills to be a content writer or not. Here are some things to look for when choosing a content writer.
1. A Writer Who Can ‘Write’
This may seem like the most obvious thing, but it is vital that the writer you choose can in fact, actually write! Many people these days claim to be content writers, but like every other job, a good content writer needs to possess a skill and aptitude. Not anyone can be a mechanical engineer. In the same way, not everyone can be a good content writer. There is much more to effective writing than spilling words out onto a page. While many are born with a natural flair for writing, some committed folk may also be able to learn the skill. Before you choose a writer, don’t forget to ask for writing samples.
2. A Writer Whose Strengths Match the Task at Hand
Writers cannot be clubbed under a single bracket. There may be some writers whose strengths lie in journalistic writing, while others find their forte in creative writing or SEO writing. Each type of writing has its own objectives and techniques. The trick to finding a good writer is to first identify the job that needs to be done and then select among candidates who best fit the profile.
3. Someone who is Well-Versed with the Language They Are Writing In
When a content writer is comfortable with the language they are writing in, it reflects in the copy and quality of content. Words flow well and the intent and objective of the writing in question is pretty evident. So no matter what kind of writing a job entails, it is vital that a writer is well-versed with the language.
4. A Writer Who is Technologically Savvy
A content writer who does not possess experience in technology writing can be at a huge disadvantage and will have to spend much time learning about your product or service. Agreed, technology writing is a very niche skill that is hard to find. In the absence of a dedicated technology savvy writer, opt for someone is comfortable with business-to-business communication.
5. A Writer Who Writes Original Content
Plagiarism is a cardinal sin when it comes to content writing. Featuring original content on your website, brochure or communication is absolutely vital in building an affinity with your target audience and increasing your credibility among them. Plagiarised content will reflect badly on your communication and subsequently on your product or service. There are many effective tools like Copyscape that you can use to check that your content writer is dishing out original stuff to you.