With the right SEO, businesses can be highly successful in what they do in this digital age. With the frequent updates and changes in search engine algorithms, some entrepreneurs consider SEO a formidable challenge, while other have the attitude of taking it as it comes. Google has evolved considerably, and many view the frequent algorithm changes, to be a good thing, as it rewards good content and discourages devious SEO tactics. Google obviously has plans to evolve much further, and bring in many changes. It would be good to evaluate what will influence SEO in the near future, and what aspects might lose their importance in creating an effective SEO strategy.
Specificity and quality of content will still matter most and grow further in importance. Special changes in algorithms might have a better way of detecting originality and freshness of content and ideas; however, there will be no way of completely stopping similar content. Search engines might also reward content that is able to communicate better with the reader at a much more direct level, compared to posts that simply sound smart. Google has already started acknowledging the writer, and this will continue to influence profiles and social media, which in turn have impact on SEO.
Google might start judging a website, by the amount of time visitors spend reading its contents. If visitors seem to leave rather quickly, then the website would be poorly judged by Google.
The ability of the website to be viewed optimally on different devices, especially mobile devices, will take prominence. Google has already even made a page for you to test, if your website is mobile-friendly. Depending on technological breakthroughs and types of devices available in future, search engines are most likely to consider responsiveness of the website across different devices.
Websites that have multiple channels of communicating with the viewer will be preferred over websites that house only textual content. Hence, think multimedia, for all your future posts.
Viewers want to read truthful opinions and unbiased reviews. Transparency and truthfulness of the content might be hard for a search engine to judge, but Google has made lot of progress in picking out good content that is not commercially motivated.
It is wrong for a website with higher page rank to be treated better by a search engine. This would mean all start ups can remain rookies for a long time, even if they are providing superior content. Presently, this happens a lot, and Google might rethink their policy about page rank and the weight it carries in judging a website.
This is on the same lines, as the previous point, where the age of the domain carries weight. For instance, a company that started in the “good old days” of SEO will have gained much better ranking based on reputation, which is now mainly measured by its age and incoming links. This means search engines at present punish all new websites just on the basis of their shorter length of existence. Secondly, there has been misuse of backlinks for a long time, and search engines have yet to come up with an effective strategy that can uncover manipulations or shady dealings. Hence, inbound links also might not be given the importance that it is being given today.