Nearly 70% of adults in the world have daily access to the internet today and an estimated 73% of them use social media regularly. Facebook has over 800 million active users as of 2014, roughly 60% of whom are between the ages 13 and 25. Over 30% of users aged 18-30 use Twitter as their primary social network. More than 47% of the 250 million-odd Instagram users, check their Instagram feed daily.
You cannot ignore these figures. This is a meaty business prospect you are losing out on if you are not leveraging it; because your rivals are and your customers are willing to hop loyalties. The top 5 brands on Instagram have shown a swift growth in positive user word-of-mouth over the last 12-15 months.
Marketing through the web is not an option anymore, as can be derived from the above statistics. It is almost a compulsion and as a business, you better start cashing on it as soon as possible. Here are 5 reasons why need to hire a web marketing agency to build your business online:
A Useful Resource
No matter how small a business you are, doing your web marketing yourself isn’t always a great idea. Web marketers understand the domain better than anyone. Sooner or later, you are likely to lose focus on your web marketing efforts as other business priorities take over. Hence, leave it to the pros. It will cost you some bucks upfront, but by now you should realize that this investment is totally worth it. A good agency will not just deliver ROI, but also a strong and special online image and a vibrant community of regular users. It is your money for their time and efforts. A win-win situation for you.
A web agency has the experience and know-how about web design and marketing practices that can help you with organic search rankings. Staying on top of search engine rankings is a tricky bait. Even if you manage it once by yourself, can you sustain it? Search engine algorithms change every quarter. New techniques dribble in and out. A web marketing agency can assure you the savoir-faire related to SEO without you having to bother to read up the internet about these upgrades.
Of course, a web marketing agency’s job is to align your strategy with your business interests. But with a web marketing agencies expertise and experience, the return on investment on such strategies is way too high as compared to doing it yourself.
Being in the business for as long as they’ve been, web marketing agencies can assure you a strong brand image online. They know the web audience better than anyone. Agencies know what kind of content works and what doesn’t work in the digital space. They have the right contacts and the right tools to pull it off.
A web marketing strategy is inevitable. Hire a professional web marketing agency for profitable results. If you pick the right agency who you can trust with your brand, and who have an established history of successful digital campaigns, you can actually lay back, put your feet back, and see the conversion ring in!