Ignoring the benefit of social media is one of the biggest mistakes businesses make. Social media isn’t just for people to connect with each other, but is a great way for brands and businesses to connect with each other. Here are some reasons why you should consider SMM for your business.
You can be part of the conversation
Social media has become a part of the daily lives of almost everyone. Your potential customers want to be able to see the brand and business they associate with, on the forums that they spend most of them times. This makes them assume that you are in line with the advances in technology and are ‘with it’. If your business isn’t present on social media, you will come across as staid and old-fashioned in the mind’s of a potential consumer and you will not be able to get an edge over your competitors who are present and interacting with this audience.
Your business gets the recognition it deserves
The very basic tenets of marketing state that a brand needs to be present wherever its customers are. With the help of social media, you can reach a large number of potential customers in ways that seem very organic and not forced. It is vital for your business to be present on social media so that it can get the recognition it deserves. According to certain studies, potential customers need to hear a company’s name at least 9 times before they decide to associate with it. Other research states that over 50% of Twitter followers and Facebook fans states that they were more likely to purchase from or recommend a business if that business had a social media presence.
You get access to niche marketing
One of the most challenging parts of any marketing campaign is to find one’s target audience. Based on specific interests and demographics, businesses can create social media profiles and viral messages with the aim of targeting current and potential customers.
You can generate an increase in site traffic
Social media boosts your website traffic by linking your social media pages to your company’s website. When you create relevant and engaging messages that hook your social circles and promote the sharing of your content, more and more people will be led to you website.
You can monitor how your business is doing
When you are an active part of what is being said about your business online, you can dictate some part of that conversation and secure your reputation online. Social media is a great forum where you can respond to comments, negative reviews, and other interactions from potential customers.
You can reach a wider audience
Through social media, your reach is automatically wider than with any other form of marketing. Say you have an event that you are organising, if you post it on your Facebook page, chances of reaching a wider audience is much higher than if you were handing out flyers at a street corner.