Producing creative content that is relevant, original, and engaging can be a quite challenging, to say the least. It has to appeal to user base and also absolutely must be irresistible content to them. Once they interact with it, your content should leave them with no choice but to share it, post it on their walls, like it, retweet it and more. It’s vital to go viral, and going viral means producing creative content that is contagious in nature. Ask yourself, is there a measureable business benefit that is attached to your articles and content getting shared? The answer is YES!
How does that work?
When someone shares an article LinkedIn, tweets about it on Twitter or shares it on Facebook, the amount of people that have access to it is far more than if you hadn’t explored these social media platforms. This expanded exposure leads to an increase of traffic to your website.
What are the numbers involved you ask?
Say a visitor to your blog clicks a LinkedIn share button on your article. That means your article is “shared” with the network of that specific person. Suppose, just for argument’s sake, everyone on LinkedIn has 250 connections. Now if you are active on LinkedIn you would know that this is a pretty low number. Now say 30 people share your article. That means another 7500 people have just gotten a chance to see it. There are some people among that new group that might share your article and so on and so forth. These numbers only continue to grow.
Here are some principles to apply when you are looking to product creative content that gets shared.
• Provide more real examples and less theory – While theory-based articles are great for thought leadership, more concrete topics are better if your main aim is to generate leads. Your creative content should assist readers with problem-solving and should provide some sort of value to them.
• Introduce ideas that are new and improved- When you know more about your subject matters than your readers do, you automatically become an expert on the topic. Give your readers information that they don’t know already.
• Go back to basics – When you go back to where it all began, it may dredge up some information that users may have come across a long time ago but seem to have forgotten.
• Take a stand – As an expert on the subject matter, you must voice your opinion as it stems from your own personal experiences.
• Share your best advice with readers – This is a no-brainer is you are marketing a product. If a service is what you are marketing, it might cross your mind that people should pay you for the advice that you’re doling out. It’s not wise to be of that opinion. Giving away great advice helps you build a valuable relationship with your readers and will keep them coming back for more.
• Include info for people at every stage of the buying process – You have to contend with the fact that not everyone is excited to find out what the latest details on your product are. You have to assume that some of your readers have only just begun to interact with your product or service. That way, you can produce creative content that people at every step of their buying process will find valuable.