With nearly 2 billion monthly active users, Facebook tops all social media channels as an engagement platform. A recent research report reveals that 93% of marketers now use Facebook advertising regularly.
Clearly, the importance of Facebook for businesses can’t be underestimated.
Boost The Efficiency Of Your Facebook Ads With Landing Pages
Facebook landing pages are just like regular ones on your website, except they are placed within Facebook itself.
Published under a custom tab within a Facebook business page, the landing pages are favored as the destination for Facebook ads.
This is because the main Facebook business page is crowded. A visitor may get distracted with all the other elements on your page – the videos, content writing posts etc., reducing the efficacy of the ad’s CTA and conversions. It also difficult to effectively display content related to the ad on the main page.
Facebook landing pages can be tailored to your marketing campaign providing the visitor with targeted information and a clear call-to-action.
Your Facebook landing page is valuable real estate that you need to leverage carefully for best results.
Make your landing page tailored to what you want your visitor to do. Make sure to have a clear and single call to action such as sign up for updates, download report, join webinar etc.
Your ad and your landing page must sync in terms of its headlines and taglines as well as the look and feel. Your graphic design company must give a consistent design so that the visitor gets a seamless experience while moving from the ad to the landing page.
Make sure to make the landing page aligned with your brand’s imagery and design philosophy. A poorly designed mismatching landing page that sticks out like a sore thumb in your Facebook page can negatively affect visitor perceptions.
Mobile traffic has today overtaken desktop traffic. So make sure to have your landing page optimised for mobile devices. The viewers should have a smooth experience regardless of the device used.
Your page loads need to quickly so as to not lose the attention of your visitor. Tricks such as cutting down heavy images, graphical elements and embedded content can help.
With an experienced content marketing company, you’ll get Facebook landing pages that’ll enhance your conversions.