The vast sphere of the internet is constantly evolving. A few years ago, strategies and tricks that may have worked, probably won’t today. When flash animations used to rule the roost not too long ago, won’t have much of an impact on gathering audiences anymore. This is because as the web evolved with new technologies and capabilities, flash failed to keep up with it. The platform did not support lower power devices, touch interfaces or open protocols in the mobile sphere.
To be able to stay relevant and not become a redundant speck in the vast black hole of the web, it is important for websites to update themselves constantly. This also works well in helping them keep their head above the water and staying a notch above the rigorous competition from their peers. Updating itself also allows a website to stay within a contemporary standpoint, something which is incredibly important, especially when dealing with a younger audience base who expect nothing less.
But there are times when stopping and undergoing a makeover just isn’t possible. At times that like, when you still need to gain traffic, keep your website relevant, expand the lifetime of its current version and keep it ahead of the curve, there are a few tricks you may be able to employ. Here are a few website features you can incorporate to achieve your long-term goals and let your website top search engine ranks.
At one point of time, HTTPS used to primarily be used for financial websites, e-commerce websites, and those websites that contained a user’s sensitive personal information. Today, it is equally important of just about every website to be secure. HTTPS offers users a stronger sense of trust and security as it provides encryption to protect sensitive data against hackers. Using a security certificate is something that all web owners must consider.
Mobile has become a huge trend since 2014 and is poised to get bigger and more profound in the future. It is important for every website to be mobile friendly in order to survive in this day and age. If you wish your website to have a high conversion rate and if you add value to mobile traffic, you must consider having a website that is mobile friendly.
Apart from offering a more holistic and comprehensive user experience, Google has been favouring websites that are mobile friendly in their SERPs. In fact, their mobile search results even display mobile friendly labels for these responsive websites.
Rich in Visuals and Compelling Content
It is important for all websites to offer users access to the information they are actively seeking on the web. This boosts search engine traffic and provides a cue for other networks like email and social media. High quality, compelling content doesn’t just lure site visitors in, but it makes them stick around for longer. This in turn leads to a hike in your sales and conversions. Pictures speak a thousand words, so make sure that you ply users with ample video content.
Proper Usage of Meta Tags
It is also absolutely vital to allow search engines to return your website’s results for a query. When you add relevant descriptions and SEO optimized title tags, this turns your website into an SEO superstar.
Your user shouldn’t have to wait eons for your fancy website to load. Rather than being impressed by your loading time, they will get turned off and will opt to associate with one of your peers instead. Resize images, use caching and a CDN to speed your website up.