There are tons of digital marketing trends and tactics that are constantly evolving and attempting to change the face of the digital landscape around us. Business owners need to be aware of these digital marketing trends and must be able to use them to their benefit. It is vital to understand where your target audience is, how to effectively reach out to them, and more importantly, what to say to make them fall in love with you forever.
The mobile phone is undeniably the future of digital marketing. More and more people are using their mobile phones to access the Internet on the go every single day. As statistics would have it, there will be around 2 billion Smartphone users by the year 2015. Out of the 4 billion mobile phones in use, 1.08 billion of them are Smartphone users. People have increased their mobile internet traffic every month by 3.5%. This means that it is absolutely vital for your business communications to be present and accessible on tablets and Smartphones. If you are absent on these platforms, you could be missing out on viable leads and consumers.
Name one person (who isn’t your granddad) who doesn’t have a social media profile. Actually scratch that bracketed comment off, because these days even grandparents are seen trolling around social media. There are 665 million active users on Facebook every day, 23% of whom check their Facebook accounts a minimum of 5 times a day. There are 288 million active users on Twitter every single day and Google+ has 359 million active users per month. These figures point to the fact that a whole lot of people are using social media everyday to share, connect and interact with one another. If your business does not have a presence on social media, you are missing out on targeting this huge database, while your competition breezes past you on a digital equivalent of a Segway.
High quality, engaging content is a vital component of any relationship between a consumer and a business. One of the most compelling reasons that people follow social media is to gain access to quality content. As per current statistics and digital marketing trends, there are 68% of consumers who spend their time on social media engaging in content from brands that interest them. Blogs are claimed to be the most valuable content marketing tool according to 37% of marketers. Blogs offer websites 97% more indexed links and 434% more pages. When you are responsible for creating engaging content that people want to interact with, your consumers will automatically visit your website, follow you and share your brand pages with their friends. Your sales leads will automatically increase when your company is exposed to more potential clients.